{"id":2320,"date":"2025-04-08T13:31:51","date_gmt":"2025-04-08T10:31:51","guid":{"rendered":"https:\/\/kakadoo-stu.de\/?p=2320"},"modified":"2025-04-08T13:31:53","modified_gmt":"2025-04-08T10:31:53","slug":"email-marketing-2025","status":"publish","type":"post","link":"https:\/\/kakadoo-stu.de\/uk\/email-marketing-2025\/","title":{"rendered":"Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 2025: \u0442\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u0441\u0435\u043a\u0440\u0435\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0445 \u0440\u043e\u0437\u0441\u0438\u043b\u043e\u043a"},"content":{"rendered":"<p>Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0443 2025 \u0440\u043e\u0446\u0456 - \u0446\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043c\u0430\u0441\u043e\u0432\u0456 \u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0438, \u0430 \u0442\u043e\u0447\u043a\u043e\u0432\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u0434\u0435 \u0448\u0442\u0443\u0447\u043d\u0438\u0439 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u0456 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0456\u044f \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0443 \u0442\u0430\u043d\u0434\u0435\u043c\u0456. \u0417\u0430 \u0434\u0430\u043d\u0438\u043c\u0438 Statista, \u043e\u0431\u0441\u044f\u0433 \u0440\u0438\u043d\u043a\u0443 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0434\u043e 2025 \u0440\u043e\u043a\u0443 \u0434\u043e\u0441\u044f\u0433\u043d\u0435 $17.9 \u043c\u043b\u0440\u0434, \u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u044f \u0437\u0430 \u0443\u0432\u0430\u0433\u0443 \u0443 \"\u0412\u0445\u0456\u0434\u043d\u0438\u0445\" \u043f\u043e\u0441\u0438\u043b\u0438\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n<p>\u0427\u043e\u043c\u0443 \u0446\u0435 \u0432\u0430\u0436\u043b\u0438\u0432\u043e?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>60% \u043c\u0430\u043b\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u043d\u0430\u0437\u0438\u0432\u0430\u044e\u0442\u044c email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c \u043a\u0430\u043d\u0430\u043b\u043e\u043c \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 (Salesforce).<\/li>\n\n\n\n<li>\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 \u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0438 \u0437\u0431\u0456\u043b\u044c\u0448\u0443\u044e\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u043d\u0430 26% (Aberdeen Group).<\/li>\n\n\n\n<li>35% \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0432\u0456\u0434\u043a\u0440\u0438\u0432\u0430\u044e\u0442\u044c \u043b\u0438\u0441\u0442\u0438 \u0442\u0456\u043b\u044c\u043a\u0438 \u0447\u0435\u0440\u0435\u0437 \u0442\u0435\u043c\u0443 (Convince &amp; Convert).<\/li>\n<\/ul>\n\n\n\n<p>\u0410\u043b\u0435 \u0441\u0442\u0430\u0440\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c. \u0420\u043e\u0437\u0431\u0435\u0440\u0435\u043c\u043e, \u044f\u043a \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;\u042f\u043a\u0456 \u043b\u0438\u0441\u0442\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0456 \u0449\u043e \u043f\u0440\u0438\u0439\u0448\u043b\u043e \u0457\u043c \u043d\u0430 \u0437\u043c\u0456\u043d\u0443<\/h2>\n\n\n\n<p>\u0417\u0430\u0441\u0442\u0430\u0440\u0456\u043b\u0456 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 (\u0456 \u0447\u043e\u043c\u0443 \u0457\u0445 \u0456\u0433\u043d\u043e\u0440\u0443\u044e\u0442\u044c)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0<strong>\"\u041a\u0443\u043f\u0456\u0442\u044c \u0437\u0430\u0440\u0430\u0437!\" \u0431\u0435\u0437 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443<\/strong> - \u0442\u0430\u043a\u0456 \u043b\u0438\u0441\u0442\u0438 \u043f\u043e\u0442\u0440\u0430\u043f\u043b\u044f\u044e\u0442\u044c \u0443 \u0441\u043f\u0430\u043c \u0430\u0431\u043e \u0432\u0438\u0434\u0430\u043b\u044f\u044e\u0442\u044c\u0441\u044f. \u041a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456 \u0432\u0442\u043e\u043c\u0438\u043b\u0438\u0441\u044f \u0432\u0456\u0434 \u0430\u0433\u0440\u0435\u0441\u0438\u0432\u043d\u0438\u0445 \u0437\u0430\u043a\u043b\u0438\u043a\u0456\u0432.<br><\/li>\n\n\n\n<li>\u00a0<strong>\u041e\u0434\u043d\u043e\u0442\u0438\u043f\u043d\u0456 \u043f\u0440\u043e\u043c\u043e-\u043b\u0430\u043d\u0446\u044e\u0436\u043a\u0438<\/strong> - \u044f\u043a\u0449\u043e \u0432\u0441\u0456 \u043e\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c \u043e\u0434\u043d\u0430\u043a\u043e\u0432\u0456 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457, \u0432\u0456\u0434\u043a\u0440\u0438\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u043f\u0430\u0434\u0430\u0454 \u043d\u0438\u0436\u0447\u0435 10%.<br><\/li>\n\n\n\n<li>\u00a0<strong>\u0414\u043e\u0432\u0433\u0456 \u0442\u0435\u043a\u0441\u0442\u0438 \u0431\u0435\u0437 \u0432\u0456\u0437\u0443\u0430\u043b\u0443<\/strong> - 65% \u043b\u044e\u0434\u0435\u0439 \u043a\u0440\u0430\u0449\u0435 \u0441\u043f\u0440\u0438\u0439\u043c\u0430\u044e\u0442\u044c \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e \u0447\u0435\u0440\u0435\u0437 \u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f \u0430\u0431\u043e \u0432\u0456\u0434\u0435\u043e (Venngage).<\/li>\n<\/ul>\n\n\n\n<p>\u0422\u0440\u0435\u043d\u0434\u0438 2025: \u0449\u043e \u043f\u0440\u0430\u0446\u044e\u0454<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041c\u0456\u043d\u0456-\u043a\u0443\u0440\u0441\u0438 \u0432 email<\/strong> - \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0441\u0435\u0440\u0456\u044f \u043b\u0438\u0441\u0442\u0456\u0432 \u0456\u0437 \u043b\u0430\u0439\u0444\u0445\u0430\u043a\u0430\u043c\u0438 \u0449\u043e\u0434\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443. \u0422\u0430\u043a\u0438\u0439 \u043f\u0456\u0434\u0445\u0456\u0434 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0454 \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c <strong>\u043d\u0430 40%<\/strong> (HubSpot).<br><\/li>\n\n\n\n<li><strong>\u0414\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/strong> - \u0431\u043b\u043e\u043a\u0438 \u0432 \u043b\u0438\u0441\u0442\u0456 \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c\u0441\u044f \u0437\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u043f\u0456\u0434\u043f\u0438\u0441\u043d\u0438\u043a\u0430 (\u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u0456 \u0442\u043e\u0432\u0430\u0440\u0438).<br><\/li>\n\n\n\n<li><strong>\u0406\u043c\u0435\u0440\u0441\u0438\u0432\u043d\u0456 \u0456\u0441\u0442\u043e\u0440\u0456\u0457<\/strong> - \u0437\u0430\u043c\u0456\u0441\u0442\u044c \u0441\u0443\u0445\u0438\u0445 \u0444\u0430\u043a\u0442\u0456\u0432 - \u043a\u0435\u0439\u0441\u0438 \u0443 \u0444\u043e\u0440\u043c\u0430\u0442\u0456 \"\u0414\u043e\/\u041f\u0456\u0441\u043b\u044f\" \u0437 \u0432\u0456\u0434\u0435\u043e\u0432\u0456\u0434\u0433\u0443\u043a\u0430\u043c\u0438.<\/li>\n<\/ul>\n\n\n\n<p>\u041f\u0440\u0438\u043a\u043b\u0430\u0434: \u0411\u0440\u0435\u043d\u0434 Sephora \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454 UGC-\u043a\u043e\u043d\u0442\u0435\u043d\u0442 (\u0444\u043e\u0442\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0456\u0437 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0454\u044e) \u0443 \u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0430\u0445, \u0449\u043e \u0437\u0431\u0456\u043b\u044c\u0448\u0443\u0454 CTR \u043d\u0430 27%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f: must-have email-\u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439<\/h3>\n\n\n\n<p>\u0413\u0456\u043f\u0435\u0440\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f: \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \"\u0406\u043c'\u044f\"<\/p>\n\n\n\n<p>\u0421\u0443\u0447\u0430\u0441\u043d\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u044e\u0442\u044c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0413\u0435\u043e\u043b\u043e\u043a\u0430\u0446\u0456\u044e<\/strong> - \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u044f \u043d\u0430\u0439\u0431\u043b\u0438\u0436\u0447\u043e\u0433\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443.<\/li>\n\n\n\n<li><strong>\u0406\u0441\u0442\u043e\u0440\u0456\u044e \u043f\u043e\u043a\u0443\u043f\u043e\u043a<\/strong> - \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043c\u0438\u043d\u0443\u043b\u0438\u0445 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u044c.<\/li>\n\n\n\n<li><strong>\u0414\u0430\u043d\u0456 \u0456\u0437 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436<\/strong> - \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0437\u043d\u0438\u0436\u043a\u0430 \u043d\u0430 \u0434\u0435\u043d\u044c \u043d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f.<\/li>\n<\/ul>\n\n\n\n<p>\u0422\u041e\u041f-3 \u0441\u0435\u0440\u0432\u0456\u0441\u0438 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041a\u043b\u0430\u0432\u0456\u0439\u043e<\/strong> - \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u0438\u0439 \u0434\u043b\u044f eCommerce, \u0456\u043d\u0442\u0435\u0433\u0440\u0443\u0454\u0442\u044c\u0441\u044f \u0437 Shopify, \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0443\u0454 LTV \u043a\u043b\u0456\u0454\u043d\u0442\u0430.<\/li>\n\n\n\n<li><strong>ActiveCampaign<\/strong> - AI-\u0442\u0440\u0438\u0433\u0435\u0440\u0438, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438 \u0437\u0430 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u043e\u044e.<\/li>\n\n\n\n<li><strong>Brevo (ex. Sendinblue)<\/strong> - \u0437\u0440\u0443\u0447\u043d\u0438\u0439 \u0434\u043b\u044f \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0456\u0432 \u0456\u0437 \u0433\u043d\u0443\u0447\u043a\u0438\u043c\u0438 \u0442\u0430\u0440\u0438\u0444\u0430\u043c\u0438.<\/li>\n<\/ul>\n\n\n\n<p>\u041a\u0435\u0439\u0441:<strong> Netflix<\/strong> \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 - \u043a\u043e\u0436\u0435\u043d \u043b\u0438\u0441\u0442 \u043c\u0456\u0441\u0442\u0438\u0442\u044c \u0434\u043e\u0431\u0456\u0440\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0456\u0432.<\/p>\n\n\n\n<p>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0431\u0435\u0437 \u0432\u0442\u0440\u0430\u0442\u0438 \"\u043b\u044e\u0434\u044f\u043d\u043e\u0441\u0442\u0456\"<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI-\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0456\u044f \u0442\u0435\u043c<\/strong> - ChatGPT \u0456 Jasper \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u044e\u0442\u044c \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043b\u0430\u043d\u0446\u044e\u0436\u043a\u0438, \u0430\u043b\u0435 \u0444\u0456\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u043b\u0438\u0441\u0442 \u043c\u0430\u0454 \u0440\u0435\u0434\u0430\u0433\u0443\u0432\u0430\u0442\u0438 \u043b\u044e\u0434\u0438\u043d\u0430.<\/li>\n\n\n\n<li><strong>\u0422\u0440\u0438\u0433\u0435\u0440\u0438 \u0437\u0430 \u0447\u0430\u0441\u043e\u043c<\/strong> - \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0432 \u043c\u043e\u043c\u0435\u043d\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0457 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 (\u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0443\u0432\u0435\u0447\u0435\u0440\u0456 \u0434\u043b\u044f B2C).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;\u0410\u043d\u0442\u0438\u0441\u043f\u0430\u043c-\u0444\u0456\u043b\u044c\u0442\u0440\u0438 \u0442\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u0438 \u043e\u0431\u0445\u043e\u0434\u0443<\/h4>\n\n\n\n<p>\u0427\u043e\u043c\u0443 \u043b\u0438\u0441\u0442\u0438 \u043f\u043e\u0442\u0440\u0430\u043f\u043b\u044f\u044e\u0442\u044c \u0443 \u0441\u043f\u0430\u043c?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041d\u0438\u0437\u044c\u043a\u0430 engagement-\u0430\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c (\u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f &lt;15%, \u043a\u043b\u0456\u043a\u0438 &lt;2%).<\/li>\n\n\n\n<li>\u041f\u0456\u0434\u043e\u0437\u0440\u0456\u043b\u0456 \u0441\u043b\u043e\u0432\u0430 \u0432 \u0442\u0435\u043c\u0456: \"\u0422\u0435\u0440\u043c\u0456\u043d\u043e\u0432\u043e\", \"\u0411\u0435\u0437\u043a\u043e\u0448\u0442\u043e\u0432\u043d\u043e\", \"\u0413\u0430\u0440\u0430\u043d\u0442\u043e\u0432\u0430\u043d\u043e\".<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0437 \u0430\u0443\u0442\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u0454\u044e \u0434\u043e\u043c\u0435\u043d\u0443 (\u0432\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c DKIM\/SPF-\u0437\u0430\u043f\u0438\u0441\u0456\u0432).<\/li>\n<\/ul>\n\n\n\n<p>\u042f\u043a \u0437\u0430\u043b\u0438\u0448\u0438\u0442\u0438\u0441\u044f \u0443 \"\u0412\u0445\u0456\u0434\u043d\u0438\u0445\"<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0<strong>Double Opt-In<\/strong> - \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u0430 \u043f\u0456\u0434\u043f\u0438\u0441\u043a\u0430 \u0437\u043d\u0438\u0436\u0443\u0454 \u0440\u0438\u0437\u0438\u043a \u0441\u043a\u0430\u0440\u0433.<\/li>\n\n\n\n<li>\u00a0<strong>\u0427\u0438\u0449\u0435\u043d\u043d\u044f \u0431\u0430\u0437\u0438<\/strong> - \u0432\u0438\u0434\u0430\u043b\u0435\u043d\u043d\u044f \u043d\u0435\u0430\u043a\u0442\u0438\u0432\u043d\u0438\u0445 email (\u0440\u0430\u0437 \u043d\u0430 3 \u043c\u0456\u0441\u044f\u0446\u0456).<br><\/li>\n\n\n\n<li>\u00a0<strong>A\/B-\u0442\u0435\u0441\u0442\u0438<\/strong> - \u0442\u0435\u0441\u0442\u0443\u0439\u0442\u0435 \u0442\u0435\u043c\u0438 \u0456 \u0447\u0430\u0441 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043a\u0438 (\u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438: Mailchimp, Omnisend).<\/li>\n<\/ul>\n\n\n\n<p>\u0412\u0430\u0436\u043b\u0438\u0432\u043e: Gmail \u0456 Yahoo \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0443\u044e\u0442\u044c AI-\u0444\u0456\u043b\u044c\u0442\u0440\u0438, \u044f\u043a\u0456 \u043e\u0446\u0456\u043d\u044e\u044e\u0442\u044c \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u0442\u0435\u043a\u0441\u0442, \u0430 \u0439 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u043f\u0456\u0441\u043b\u044f \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u043b\u0438\u0441\u0442\u0430.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3 \u0433\u043e\u043b\u043e\u0432\u043d\u0456 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 2025 \u0440\u043e\u043a\u0443<\/h5>\n\n\n\n<p>\u0406\u043d\u0441\u0430\u0439\u0442: \u0417\u0430 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430\u043c\u0438 Forrester, \u0434\u043e 2026 \u0440\u043e\u043a\u0443 70% \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u044f\u0442\u044c AI \u0434\u043b\u044f email-\u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438. \u041f\u043e\u0447\u043d\u0456\u0442\u044c \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u043d\u043e\u0432\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0432\u0436\u0435 \u0437\u0430\u0440\u0430\u0437!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u043f\u0440\u043e\u0432\u0430\u0434\u044c\u0442\u0435 AI-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044e<\/li>\n\n\n\n<li>\u0422\u0435\u0441\u0442\u0443\u0439\u0442\u0435 \u0456\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u0456 \u0444\u043e\u0440\u043c\u0430\u0442\u0438<\/li>\n\n\n\n<li>\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0439\u0442\u0435 \u043f\u0456\u0434 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0456 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0457<\/li>\n\n\n\n<li>\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0439\u0442\u0435 \u043d\u0430\u0441\u043a\u0440\u0456\u0437\u043d\u0443 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443<\/li>\n\n\n\n<li>\u041f\u0440\u0430\u0446\u044e\u0439\u0442\u0435 \u043d\u0430\u0434 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e \u0434\u043e\u043c\u0435\u043d\u0443<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430:<\/strong> \u041a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u044f\u043a\u0456 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0438\u043b\u0438 \u0446\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0432\u0456\u0434\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u043d\u0430 25-40% (Forrester, 2024).<\/p>\n\n\n\n<p>P.S. \u042f\u043a\u0438\u0439 \u0442\u0440\u0435\u043d\u0434 \u0432\u0438 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0438\u0442\u0435 \u043f\u0435\u0440\u0448\u0438\u043c? \u0414\u0456\u043b\u0456\u0442\u044c\u0441\u044f \u0432 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u044f\u0445!<\/p>","protected":false},"excerpt":{"rendered":"<p>Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 2025 \u0433\u043e\u0434\u0443 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043c\u0430\u0441\u0441\u043e\u0432\u044b\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438, \u0430 \u0442\u043e\u0447\u0435\u0447\u043d\u044b\u0435 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438, \u0433\u0434\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 \u0438 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432 \u0442\u0430\u043d\u0434\u0435\u043c\u0435. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Statista, \u043e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043a 2025 \u0433\u043e\u0434\u0443 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442 $17.9 \u043c\u043b\u0440\u0434, \u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0437\u0430 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0432 \u00ab\u0412\u0445\u043e\u0434\u044f\u0449\u0438\u0445\u00bb \u0443\u0436\u0435\u0441\u0442\u043e\u0447\u0438\u0442\u0441\u044f. \u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e? \u041d\u043e \u0441\u0442\u0430\u0440\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442. \u0420\u0430\u0437\u0431\u0435\u0440\u0435\u043c, \u043a\u0430\u043a \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f. &nbsp;\u041a\u0430\u043a\u0438\u0435 \u043f\u0438\u0441\u044c\u043c\u0430 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2321,"comment_status":"open","ping_status":"closed","sticky":false,"template":"templates\/template-full-width.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 2025: \u0422\u041e\u041f-\u0442\u0440\u0435\u043d\u0434\u044b, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f - Web \u0441\u0442\u0443\u0434\u0438\u044f Kakadoo<\/title>\n<meta name=\"description\" content=\"\u041f\u043e\u043b\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 2025: \u043a\u0430\u043a\u0438\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442, \u043a\u0430\u043a \u043e\u0431\u0445\u043e\u0434\u0438\u0442\u044c \u0430\u043d\u0442\u0438\u0441\u043f\u0430\u043c-\u0444\u0438\u043b\u044c\u0442\u0440\u044b \u0438 \u0432\u043d\u0435\u0434\u0440\u044f\u0442\u044c AI-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e. \u0420\u0430\u0437\u0431\u0438\u0440\u0430\u0435\u043c \u043a\u0435\u0439\u0441\u044b Amazon, Netflix \u0438 Notion +\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kakadoo-stu.de\/uk\/email-marketing-2025\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 2025: \u0422\u041e\u041f-\u0442\u0440\u0435\u043d\u0434\u044b, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f - Web \u0441\u0442\u0443\u0434\u0438\u044f Kakadoo\" \/>\n<meta name=\"twitter:description\" content=\"\u041f\u043e\u043b\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 2025: \u043a\u0430\u043a\u0438\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442, 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