{"id":2420,"date":"2025-05-16T19:39:50","date_gmt":"2025-05-16T16:39:50","guid":{"rendered":"https:\/\/kakadoo-stu.de\/?p=2420"},"modified":"2025-05-16T19:39:51","modified_gmt":"2025-05-16T16:39:51","slug":"prodazhi-s-sajta","status":"publish","type":"post","link":"https:\/\/kakadoo-stu.de\/en\/prodazhi-s-sajta\/","title":{"rendered":"How to make a website that \"sells\" at first sight"},"content":{"rendered":"<p>In today's digital world, a website only has a few seconds to make a first impression. And it's those seconds that decide whether a user stays to explore your product or instantly leaves for your competitors.<br><a href=\"https:\/\/kakadoo-stu.de\/en\/sozdanie-sajtov\/\">Website creation<\/a>which literally \"sells\" at first sight - it is an art that combines the psychology of perception, a competent <a href=\"https:\/\/kakadoo-stu.de\/en\/design\/\">UX\/UI design<\/a> \u0438 <a href=\"https:\/\/kakadoo-stu.de\/en\/seo\/\">strategic approach to content<\/a>. In this article, let's break down how to make a website that actually brings in customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/kakadoo-stu.de\/en\/vliyanie-cveta-na-povedenie-polzovatelya\/\">The psychology of colour<\/a> \u0438 <a href=\"https:\/\/kakadoo-stu.de\/en\/kak-shrifty-vliyayut-na-vospriyatie-sajta\/\">typography<\/a><\/h2>\n\n\n\n<p>Colours and fonts are not just decorative elements. They influence users' emotions, behaviour and decisions.<br>The right use of these tools can build brand trust, emphasise the status of the product and gently nudge the right action.<\/p>\n\n\n\n<p><a href=\"https:\/\/kakadoo-stu.de\/en\/vliyanie-cveta-na-povedenie-polzovatelya\/\">The psychology of colour<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blue - inspires trust and a sense of reliability. Popular in the banking sector and IT companies.<br><\/li>\n\n\n\n<li>Red - evokes a sense of urgency and passion. Great for promotions and CTA-buttons (\"Buy Now\", \"Hurry up and Order\").<br><\/li>\n\n\n\n<li>Green - associated with health, nature and tranquillity. Ideal for eco-friendly brands and financial themes.<br><\/li>\n\n\n\n<li>Black - symbolises luxury and elegance. Often used in the premium segment.<br><\/li>\n<\/ul>\n\n\n\n<p>The right colour palette helps to manage the customer's emotions without words, guiding them towards a targeted action.<\/p>\n\n\n\n<p><a href=\"https:\/\/kakadoo-stu.de\/en\/kak-shrifty-vliyayut-na-vospriyatie-sajta\/\">Typography<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contrasting headlines attract attention and help to quickly orientate.<br><\/li>\n\n\n\n<li>Sans serif fonts (e.g. Roboto, Open Sans) improve readability on screens and are suitable for the bulk of websites.<br><\/li>\n\n\n\n<li>Fonts with character (like Playfair Display) add personality and work great in headlines.<br><\/li>\n\n\n\n<li>The font size should clearly separate the content hierarchy: headings are large, the main text is comfortable for perception (usually 16-18 px).<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udde0 Important: It's not enough to choose a \"beautiful\" font or a \"trendy\" colour. You need to understand what associations they evoke in your target audience and how this affects sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/kakadoo-stu.de\/en\/design\/\">UX\/UI <\/a>- tricks that increase conversion<\/h3>\n\n\n\n<p>User Experience (UX) and User Interface (UI) are the foundation of a successful website. The right UX\/UI is when a user on the site does not think about navigation, quickly finds the necessary information and easily makes a purchase decision.<\/p>\n\n\n\n<p>Here are the key tricks that really increase conversions:<\/p>\n\n\n\n<p><strong>\"First Screen\" - as a powerful presentation<\/strong><\/p>\n\n\n\n<p>The first thing a user sees is your chance to \"hook\". The first screen of the site should answer three questions in 5 seconds:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who are you?<br><\/li>\n\n\n\n<li>What are you suggesting?<br><\/li>\n\n\n\n<li>Why it's valuable.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Recommendation<\/strong>: a short headline, a sub-headline with a customer benefit and one prominent action button (CTA).<\/p>\n\n\n\n<p><strong>Minimal obstacles on the way to the goal<\/strong><\/p>\n\n\n\n<p>Every extra registration, extra field on a form, or unclear navigation increases the chance that a user will leave. Simplify the process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shorter forms.<br><\/li>\n\n\n\n<li>A simple and straightforward path from interest to purchase.<br><\/li>\n\n\n\n<li>Clear CTAs (\"Buy\", \"Find out the price\", \"Book a consultation\").<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Micro-animations for engagement<\/strong><\/p>\n\n\n\n<p>Small animations on mouse-over or scrolling make the site lively and \"responsive\" to the user's actions. This increases engagement and visually confirms that the site is modern and technologically advanced.<\/p>\n\n\n\n<p><strong>Psychological triggers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social proof: testimonials, case studies, numbers (\"we are trusted by 5,000 customers\").<br><\/li>\n\n\n\n<li>Deficit: inscriptions \"5 places left\", \"Promo period - 3 days\".<br><\/li>\n\n\n\n<li>The principle of ease: make an application in 2 clicks.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Adaptability and speed<\/strong><\/p>\n\n\n\n<p>More 70% users are accessing websites from mobile devices. Your website must be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adaptive for all screens.<br><\/li>\n\n\n\n<li>Load in 2-3 seconds max.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">A case study of a successful selling website<\/h4>\n\n\n\n<p>To see all this in action, let's take a case study of creating a selling website for a conditional company \"Premium D\u00e9cor\" (luxury interior design brand).<\/p>\n\n\n\n<p><strong>Task:<\/strong><\/p>\n\n\n\n<p>Create a website that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shows the level of the company.<br><\/li>\n\n\n\n<li>Motivates you to leave the project application.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>What we did:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Colour psychology: chose deep shades of blue and gold to emphasise the premium nature of the brand.<br><\/li>\n\n\n\n<li>Typography: large headlines in the Playfair Display font style convey a sense of elitism, main text in readable Open Sans.<br><\/li>\n\n\n\n<li>UX\/UI: the first screen has a short slogan \"Luxury interiors reflecting your status\" and one big button \"Leave a project request\".<br><\/li>\n\n\n\n<li>Animations: smooth appearance of blocks when scrolling, barely noticeable shadows on buttons.<br><\/li>\n\n\n\n<li>Triggers: posted testimonials from satisfied customers and photos of finished projects.<br><\/li>\n\n\n\n<li>Adaptability: the site works perfectly on smartphones, tablets and laptops.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Result:<\/strong> After the launch, the website conversion increased by 48% compared to the previous version!<\/p>\n\n\n\n<p>Creating a website that \"sells\" at first sight is not magic or an accident. It is the result of comprehensive work on design, content, colours, fonts and user experience.<\/p>\n\n\n\n<p>The right site:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Causes emotion.<br><\/li>\n\n\n\n<li>Instantly explains the value.<br><\/li>\n\n\n\n<li>Helps the customer make a choice.<br><\/li>\n<\/ul>\n\n\n\n<p>That's the kind of site we create at <a href=\"https:\/\/kakadoo-stu.de\/en\/\">Kakadu Studio<\/a> - sites that work for you!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0412 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u043c\u0438\u0440\u0435 \u0443 \u0441\u0430\u0439\u0442\u0430 \u0435\u0441\u0442\u044c \u0432\u0441\u0435\u0433\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0435\u043a\u0443\u043d\u0434, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0441\u0442\u0438 \u043f\u0435\u0440\u0432\u043e\u0435 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0435. \u0418 \u0438\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u0438 \u0441\u0435\u043a\u0443\u043d\u0434\u044b \u0440\u0435\u0448\u0430\u044e\u0442: \u043e\u0441\u0442\u0430\u043d\u0435\u0442\u0441\u044f \u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0438\u0437\u0443\u0447\u0430\u0442\u044c \u0432\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e \u0443\u0439\u0434\u0435\u0442 \u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c.\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0441\u0430\u0439\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u0443\u043a\u0432\u0430\u043b\u044c\u043d\u043e &#171;\u043f\u0440\u043e\u0434\u0430\u0435\u0442&#187; \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0432\u0437\u0433\u043b\u044f\u0434\u0430 \u2014 \u044d\u0442\u043e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e, \u0441\u043e\u0447\u0435\u0442\u0430\u044e\u0449\u0435\u0435 \u0432 \u0441\u0435\u0431\u0435 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044e \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u044b\u0439 UX\/UI-\u0434\u0438\u0437\u0430\u0439\u043d \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"templates\/template-full-width.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u043e\u0434\u0430\u0435\u0442\u2014 \u0441\u0435\u043a\u0440\u0435\u0442\u044b UX\/UI \u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 - Web \u0441\u0442\u0443\u0434\u0438\u044f Kakadoo<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f \u0446\u0432\u0435\u0442\u0430, \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430, UX\/UI-\u0445\u0438\u0442\u0440\u043e\u0441\u0442\u0438 \u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0435\u0439\u0441\u044b. \u0421\u043e\u0432\u0435\u0442\u044b \u043e\u0442 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u041a\u0430\u043a\u0430\u0434\u0443 \u0421\u0442\u0443\u0434\u0438\u044f \u0434\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kakadoo-stu.de\/en\/prodazhi-s-sajta\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u043e\u0434\u0430\u0435\u0442\u2014 \u0441\u0435\u043a\u0440\u0435\u0442\u044b UX\/UI \u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 - Web \u0441\u0442\u0443\u0434\u0438\u044f Kakadoo\" \/>\n<meta name=\"twitter:description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f \u0446\u0432\u0435\u0442\u0430, \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430, UX\/UI-\u0445\u0438\u0442\u0440\u043e\u0441\u0442\u0438 \u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0435\u0439\u0441\u044b. \u0421\u043e\u0432\u0435\u0442\u044b \u043e\u0442 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u041a\u0430\u043a\u0430\u0434\u0443 \u0421\u0442\u0443\u0434\u0438\u044f \u0434\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438!\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2025\/05\/Post54.webp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/\"},\"author\":{\"name\":\"33krokodil_semen\",\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/#\\\/schema\\\/person\\\/417af586f4746f3b18d4937da1f84d60\"},\"headline\":\"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 &#171;\u043f\u0440\u043e\u0434\u0430\u0435\u0442&#187; \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0432\u0437\u0433\u043b\u044f\u0434\u0430\",\"datePublished\":\"2025-05-16T16:39:50+00:00\",\"dateModified\":\"2025-05-16T16:39:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/\"},\"wordCount\":641,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kakadoo-stu.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Post54.webp\",\"articleSection\":[\"\u0411\u043b\u043e\u0433\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/\",\"url\":\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/\",\"name\":\"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u043e\u0434\u0430\u0435\u0442\u2014 \u0441\u0435\u043a\u0440\u0435\u0442\u044b UX\\\/UI \u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 - Web \u0441\u0442\u0443\u0434\u0438\u044f Kakadoo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kakadoo-stu.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Post54.webp\",\"datePublished\":\"2025-05-16T16:39:50+00:00\",\"dateModified\":\"2025-05-16T16:39:51+00:00\",\"description\":\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f \u0446\u0432\u0435\u0442\u0430, \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430, UX\\\/UI-\u0445\u0438\u0442\u0440\u043e\u0441\u0442\u0438 \u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0435\u0439\u0441\u044b. \u0421\u043e\u0432\u0435\u0442\u044b \u043e\u0442 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u041a\u0430\u043a\u0430\u0434\u0443 \u0421\u0442\u0443\u0434\u0438\u044f \u0434\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kakadoo-stu.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Post54.webp\",\"contentUrl\":\"https:\\\/\\\/kakadoo-stu.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Post54.webp\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/prodazhi-s-sajta\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\\\/\\\/kakadoo-stu.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 &#171;\u043f\u0440\u043e\u0434\u0430\u0435\u0442&#187; \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0432\u0437\u0433\u043b\u044f\u0434\u0430\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/#website\",\"url\":\"https:\\\/\\\/kakadoo-stu.de\\\/\",\"name\":\"kakadoo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kakadoo-stu.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/#organization\",\"name\":\"kakadoo\",\"url\":\"https:\\\/\\\/kakadoo-stu.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kakadoo-stu.de\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/kakadoo-logo.png\",\"contentUrl\":\"https:\\\/\\\/kakadoo-stu.de\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/kakadoo-logo.png\",\"width\":445,\"height\":115,\"caption\":\"kakadoo\"},\"image\":{\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/kakadoostudio\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/#\\\/schema\\\/person\\\/417af586f4746f3b18d4937da1f84d60\",\"name\":\"33krokodil_semen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/kakadoo-stu.de\\\/wp-content\\\/litespeed\\\/avatar\\\/fb76f3cec17175172d71638f7d4c2163.jpg?ver=1778625278\",\"url\":\"https:\\\/\\\/kakadoo-stu.de\\\/wp-content\\\/litespeed\\\/avatar\\\/fb76f3cec17175172d71638f7d4c2163.jpg?ver=1778625278\",\"contentUrl\":\"https:\\\/\\\/kakadoo-stu.de\\\/wp-content\\\/litespeed\\\/avatar\\\/fb76f3cec17175172d71638f7d4c2163.jpg?ver=1778625278\",\"caption\":\"33krokodil_semen\"},\"sameAs\":[\"https:\\\/\\\/kakadoo-stu.de\"],\"url\":\"https:\\\/\\\/kakadoo-stu.de\\\/en\\\/author\\\/33krokodil_semen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to create a website that sells - secrets of UX\/UI and design - Kakadoo Web Studio","description":"Learn how to make a website that instantly attracts customers: colour psychology, effective typography, UX\/UI tricks and real case studies. Tips from Kakadu Studio experts to increase conversions!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kakadoo-stu.de\/en\/prodazhi-s-sajta\/","twitter_card":"summary_large_image","twitter_title":"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u043e\u0434\u0430\u0435\u0442\u2014 \u0441\u0435\u043a\u0440\u0435\u0442\u044b UX\/UI \u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 - Web \u0441\u0442\u0443\u0434\u0438\u044f Kakadoo","twitter_description":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f \u0446\u0432\u0435\u0442\u0430, \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430, UX\/UI-\u0445\u0438\u0442\u0440\u043e\u0441\u0442\u0438 \u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0435\u0439\u0441\u044b. \u0421\u043e\u0432\u0435\u0442\u044b \u043e\u0442 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u041a\u0430\u043a\u0430\u0434\u0443 \u0421\u0442\u0443\u0434\u0438\u044f \u0434\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438!","twitter_image":"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2025\/05\/Post54.webp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/#article","isPartOf":{"@id":"https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/"},"author":{"name":"33krokodil_semen","@id":"https:\/\/kakadoo-stu.de\/#\/schema\/person\/417af586f4746f3b18d4937da1f84d60"},"headline":"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 &#171;\u043f\u0440\u043e\u0434\u0430\u0435\u0442&#187; \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0432\u0437\u0433\u043b\u044f\u0434\u0430","datePublished":"2025-05-16T16:39:50+00:00","dateModified":"2025-05-16T16:39:51+00:00","mainEntityOfPage":{"@id":"https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/"},"wordCount":641,"commentCount":0,"publisher":{"@id":"https:\/\/kakadoo-stu.de\/#organization"},"image":{"@id":"https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/#primaryimage"},"thumbnailUrl":"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2025\/05\/Post54.webp","articleSection":["\u0411\u043b\u043e\u0433"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/","url":"https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/","name":"How to create a website that sells - secrets of UX\/UI and design - Kakadoo Web Studio","isPartOf":{"@id":"https:\/\/kakadoo-stu.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/#primaryimage"},"image":{"@id":"https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/#primaryimage"},"thumbnailUrl":"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2025\/05\/Post54.webp","datePublished":"2025-05-16T16:39:50+00:00","dateModified":"2025-05-16T16:39:51+00:00","description":"Learn how to make a website that instantly attracts customers: colour psychology, effective typography, UX\/UI tricks and real case studies. Tips from Kakadu Studio experts to increase conversions!","breadcrumb":{"@id":"https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/#primaryimage","url":"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2025\/05\/Post54.webp","contentUrl":"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2025\/05\/Post54.webp","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/kakadoo-stu.de\/prodazhi-s-sajta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/kakadoo-stu.de\/"},{"@type":"ListItem","position":2,"name":"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 &#171;\u043f\u0440\u043e\u0434\u0430\u0435\u0442&#187; \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0432\u0437\u0433\u043b\u044f\u0434\u0430"}]},{"@type":"WebSite","@id":"https:\/\/kakadoo-stu.de\/#website","url":"https:\/\/kakadoo-stu.de\/","name":"kakadoo","description":"","publisher":{"@id":"https:\/\/kakadoo-stu.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kakadoo-stu.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/kakadoo-stu.de\/#organization","name":"kakadoo","url":"https:\/\/kakadoo-stu.de\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kakadoo-stu.de\/#\/schema\/logo\/image\/","url":"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/kakadoo-logo.png","contentUrl":"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/kakadoo-logo.png","width":445,"height":115,"caption":"kakadoo"},"image":{"@id":"https:\/\/kakadoo-stu.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kakadoostudio"]},{"@type":"Person","@id":"https:\/\/kakadoo-stu.de\/#\/schema\/person\/417af586f4746f3b18d4937da1f84d60","name":"33krokodil_semen","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kakadoo-stu.de\/wp-content\/litespeed\/avatar\/fb76f3cec17175172d71638f7d4c2163.jpg?ver=1778625278","url":"https:\/\/kakadoo-stu.de\/wp-content\/litespeed\/avatar\/fb76f3cec17175172d71638f7d4c2163.jpg?ver=1778625278","contentUrl":"https:\/\/kakadoo-stu.de\/wp-content\/litespeed\/avatar\/fb76f3cec17175172d71638f7d4c2163.jpg?ver=1778625278","caption":"33krokodil_semen"},"sameAs":["https:\/\/kakadoo-stu.de"],"url":"https:\/\/kakadoo-stu.de\/en\/author\/33krokodil_semen\/"}]}},"jetpack_featured_media_url":"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2025\/05\/Post54.webp","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/kakadoo-stu.de\/en\/wp-json\/wp\/v2\/posts\/2420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kakadoo-stu.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kakadoo-stu.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kakadoo-stu.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kakadoo-stu.de\/en\/wp-json\/wp\/v2\/comments?post=2420"}],"version-history":[{"count":1,"href":"https:\/\/kakadoo-stu.de\/en\/wp-json\/wp\/v2\/posts\/2420\/revisions"}],"predecessor-version":[{"id":2422,"href":"https:\/\/kakadoo-stu.de\/en\/wp-json\/wp\/v2\/posts\/2420\/revisions\/2422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kakadoo-stu.de\/en\/wp-json\/wp\/v2\/media\/2421"}],"wp:attachment":[{"href":"https:\/\/kakadoo-stu.de\/en\/wp-json\/wp\/v2\/media?parent=2420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kakadoo-stu.de\/en\/wp-json\/wp\/v2\/categories?post=2420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kakadoo-stu.de\/en\/wp-json\/wp\/v2\/tags?post=2420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}