{"id":2320,"date":"2025-04-08T13:31:51","date_gmt":"2025-04-08T10:31:51","guid":{"rendered":"https:\/\/kakadoo-stu.de\/?p=2320"},"modified":"2025-04-08T13:31:53","modified_gmt":"2025-04-08T10:31:53","slug":"email-marketing-2025","status":"publish","type":"post","link":"https:\/\/kakadoo-stu.de\/en\/email-marketing-2025\/","title":{"rendered":"Email marketing 2025: trends and secrets of effective mailings"},"content":{"rendered":"<p>Email marketing in 2025 is not just mass mailings, but point-to-point communications where artificial intelligence and engagement psychology work in tandem. According to Statista, the email marketing market will reach $17.9bn by 2025 and competition for attention in the Inbox will tighten.<\/p>\n\n\n\n<p>Why it's important.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>60% small businesses call email marketing a key sales channel (Salesforce).<\/li>\n\n\n\n<li>Personalised mailings increase conversions by 26% (Aberdeen Group).<\/li>\n\n\n\n<li>35% users open emails just because of the subject line (Convince &amp; Convert).<\/li>\n<\/ul>\n\n\n\n<p>But the old strategies don't work anymore. Let's look at how to adapt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;Which letters no longer work and what has replaced them<\/h2>\n\n\n\n<p>Obsolete formats (and why they are ignored)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0<strong>\"Buy it now!\" without context<\/strong> - such emails get spammed or deleted. Users are tired of aggressive appeals.<br><\/li>\n\n\n\n<li>\u00a0<strong>Uniform promotional chains<\/strong> - if everyone gets the same offers, the discoverability drops below 10%.<br><\/li>\n\n\n\n<li>\u00a0<strong>Long texts without visuals<\/strong> - 65% people perceive information better through images or video (Venngage).<\/li>\n<\/ul>\n\n\n\n<p>Trends 2025: what works<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mini-courses in email<\/strong> - e.g. a series of emails with product usage tips and tricks. This approach increases loyalty <strong>on a 40%<\/strong> (HubSpot).<br><\/li>\n\n\n\n<li><strong>Dynamic content<\/strong> - blocks in the email change depending on the subscriber's behaviour (e.g. products viewed).<br><\/li>\n\n\n\n<li><strong>Immersive stories<\/strong> - Instead of dry facts - \"Before\/After\" cases with video testimonials.<\/li>\n<\/ul>\n\n\n\n<p>Example: Sephora brand uses UGC content (photos of customers with products) in newsletters, which increases CTR by 27%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;Personalisation and automation: the must-have of email companies<\/h3>\n\n\n\n<p>Hyperpersonalisation: not just a 'Name'<\/p>\n\n\n\n<p>Modern tools analyse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geolocation<\/strong> - the offer of the nearest shop.<\/li>\n\n\n\n<li><strong>purchase history<\/strong> - recommendations based on past orders.<\/li>\n\n\n\n<li><strong>Social media data<\/strong> - like a birthday discount.<\/li>\n<\/ul>\n\n\n\n<p>Top 3 services for automation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Klaviyo<\/strong> - Ideal for eCommerce, integrates with Shopify, predicts customer LTV.<\/li>\n\n\n\n<li><strong>ActiveCampaign<\/strong> - AI triggers, automatic segments by behaviour.<\/li>\n\n\n\n<li><strong>Brevo (ex. Sendinblue)<\/strong> - is convenient for startups with flexible tariffs.<\/li>\n<\/ul>\n\n\n\n<p>Case:<strong> Netflix<\/strong> uses personalisation algorithms - each email contains a selection of content based on views.<\/p>\n\n\n\n<p>Automation without loss of \"humanity\"<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI theme generation<\/strong> - ChatGPT and Jasper help create chains, but the final email has to be edited by a human.<\/li>\n\n\n\n<li><strong>Time triggers<\/strong> - sending at the time of maximum activity (e.g. in the evening for B2C).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;Anti-spam filters and ways to bypass them<\/h4>\n\n\n\n<p>Why do emails end up in spam?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low engagement-activity (opens &lt;15%, clicks &lt;2%).<\/li>\n\n\n\n<li>Suspicious words in the subject line are \"Urgent\", \"Free\", \"Guaranteed\".<\/li>\n\n\n\n<li>Problems with domain authentication (missing DKIM\/SPF records).<\/li>\n<\/ul>\n\n\n\n<p>How to stay in the Inbox<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0<strong>Double Opt-In<\/strong> - a confirmed subscription reduces the risk of complaints.<\/li>\n\n\n\n<li>\u00a0<strong>Base cleaning<\/strong> - deleting inactive emails (once every 3 months).<br><\/li>\n\n\n\n<li>\u00a0<strong>A\/B tests<\/strong> - test topics and send times (tools: Mailchimp, Omnisend).<\/li>\n<\/ul>\n\n\n\n<p>Important: Gmail and Yahoo are implementing AI filters that evaluate not only the text, but also the behaviour of users after opening an email.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">The 3 cardinal rules of email marketing 2025<\/h5>\n\n\n\n<p>Insight: Forrester predicts that 70% companies will implement AI for email analytics by 2026. Start testing new tools now!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implement AI-personalisation<\/li>\n\n\n\n<li>Test interactive formats<\/li>\n\n\n\n<li>Optimise for mobile devices<\/li>\n\n\n\n<li>Set up end-to-end analytics<\/li>\n\n\n\n<li>Work on domain reputation<\/li>\n<\/ul>\n\n\n\n<p><strong>Statistics:<\/strong> Companies that have implemented these strategies see a 25-40% increase in conversions (Forrester, 2024).<\/p>\n\n\n\n<p>P.S. Which trend will you implement first? Share in the comments!<\/p>","protected":false},"excerpt":{"rendered":"<p>Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 2025 \u0433\u043e\u0434\u0443 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043c\u0430\u0441\u0441\u043e\u0432\u044b\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438, \u0430 \u0442\u043e\u0447\u0435\u0447\u043d\u044b\u0435 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438, \u0433\u0434\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 \u0438 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432 \u0442\u0430\u043d\u0434\u0435\u043c\u0435. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Statista, \u043e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043a 2025 \u0433\u043e\u0434\u0443 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442 $17.9 \u043c\u043b\u0440\u0434, \u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0437\u0430 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0432 \u00ab\u0412\u0445\u043e\u0434\u044f\u0449\u0438\u0445\u00bb \u0443\u0436\u0435\u0441\u0442\u043e\u0447\u0438\u0442\u0441\u044f. \u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e? \u041d\u043e \u0441\u0442\u0430\u0440\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442. \u0420\u0430\u0437\u0431\u0435\u0440\u0435\u043c, \u043a\u0430\u043a \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f. &nbsp;\u041a\u0430\u043a\u0438\u0435 \u043f\u0438\u0441\u044c\u043c\u0430 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2321,"comment_status":"open","ping_status":"closed","sticky":false,"template":"templates\/template-full-width.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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