{"id":1203,"date":"2024-12-28T19:40:48","date_gmt":"2024-12-28T16:40:48","guid":{"rendered":"https:\/\/kakadoo-stu.de\/?p=1203"},"modified":"2025-01-13T17:36:04","modified_gmt":"2025-01-13T14:36:04","slug":"chto-takoe-firmennyj-stil-sajta","status":"publish","type":"post","link":"https:\/\/kakadoo-stu.de\/en\/chto-takoe-firmennyj-stil-sajta\/","title":{"rendered":"What is the corporate identity of a website"},"content":{"rendered":"
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What is corporate identity?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Think of corporate identity as the clothes you wear on a first date with a visitor to your website. If the \"outfit\" fails to impress or looks chaotic, the user will quickly leave for someone who knows a lot about presentation. A website's brand identity is a set of visual elements that reflect your brand's personality and make it recognisable. Brand identity is not just a beautiful design. It's the foundation of your communication with users, a tool to build trust and a way to make a statement. Remember: it is better to spend time on developing a quality visual identity than to lose clients because of a formulaic approach.<\/span><\/p>

Key elements of corporate identity include:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Logo: the face of your business. <\/span>

Recognisable, unique and easy to understand so even a five year old can remember.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Colour Palette:<\/span>

you don't need to turn the site into a rainbow. It is better to choose 2-3 basic colours that reflect the mood of the brand. For example, blue evokes trust, and red spurs action.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Fonts: <\/span>

It's important not to get carried away with overly complicated headsetting here - your text should be readable and stylish.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Graphics and Icons:<\/span>

are not just jewellery, but tools to help the user understand the interface and functionality.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tIn short, brand identity makes a website recognisable, helps to build trust and is 'memorable to your customers' teeth'.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How a brand differs from a corporate identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Many people confuse brand with corporate identity, believing they are the same thing. Is this the case? Let's figure it out, including a small portion of metaphors.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Brand <\/span>

is the personality of your business. It includes not only the visual component, but also how you communicate with your customers, what values you promote and the impression you leave. If a brand were a person, it could be described in three words: smart, reliable, stylish.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Corporate identity<\/span>

is the \"look\" of your brand. Conventionally speaking, brand is how you sound, and corporate identity is how you look.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00a0Imagine your business has a firm selling craft chocolate. The brand is expressed in the idea that you sell an environmentally friendly and healthy product. And the corporate identity is beautiful packaging, a cosy logo in the form of a cocoa bean and natural tones in the website design.<\/span><\/p>

Fun fact: research shows that 60% users choose a brand unconsciously because of colours and visuals. So your brand identity can literally \"persuade\" a customer to stay with you.<\/span><\/p>

In this way, the brand creates an emotional connection and the corporate identity helps visualise that connection. Ideally, they should work in harmony.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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What is corporate identity in simple words<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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If you get confused about the terms, you may be left without the keys to understanding. Let's explain corporate identity as simply as possible.<\/span><\/p>

Corporate identity is like a fingerprint of your website. Unique, inimitable, it helps people recognise you from thousands of others. Without a corporate identity, the site looks like a grey brick among identical buildings. It seems to be functional, but nothing is memorable. When a website has its own style, however, it's like a special mark that helps your users not only remember you, but come back for more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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For example, your logo, colour scheme and fonts can form associations: seeing them again, customers will remember not only your site, but also the emotions they experienced. By creating a unique style, you transform your website from just a digital platform into a trusted tool.<\/span><\/p>

Another interesting observation: users subconsciously evaluate visual design in 50 milliseconds. That's a little more time than it takes to blink. That's why it's so important that your style is impeccable and well thought out.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Just a word of advice<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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When creating a brand identity, ask yourself: \"How do I want my audience to see me?\". Answer that question and you can build a website that is not only functional, but a true calling card for your business.<\/span><\/p>

Keep in mind that good style does more than just please the eye. It helps your brand gain a foothold in the minds of your audience, creating a connection that will turn a casual visitor into a loyal customer. And loyal customers are the ones who tell even their grandmothers about your website, don't you agree? \ud83d\ude0a<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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