{"id":1115,"date":"2024-12-18T21:11:49","date_gmt":"2024-12-18T18:11:49","guid":{"rendered":"https:\/\/kakadoo-stu.de\/?p=1115"},"modified":"2024-12-18T21:34:09","modified_gmt":"2024-12-18T18:34:09","slug":"chto-takoe-seo-optimizaciya-kontenta-prostoe-obyasnenie","status":"publish","type":"post","link":"https:\/\/kakadoo-stu.de\/en\/chto-takoe-seo-optimizaciya-kontenta-prostoe-obyasnenie\/","title":{"rendered":"What is SEO content optimisation: a simple explanation"},"content":{"rendered":"
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What is SEO content optimisation: a simple explanation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Imagine that your website is a star, and the internet is a huge sky with millions of such stars. How do you make yours get noticed? For this you need SEO-optimisation - a set of tools and rules that help your website shine brighter than the rest in the eyes of search engines.<\/span><\/p>

SEO (search engine optimisation)<\/strong> - it's like a combination of science and art. On the one hand, we work with algorithms that decide which site to show first. On the other hand, we try to write in such a way that the text is interesting for people. This is not magic, but a well-thought-out strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tIn simple words about complicated things<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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If you want your website to be found on Google, it's important to understand how it works. The search engine scans the internet like a robot hoover and \"remembers\" what the pages are about. It then ranks them based on a variety of criteria, from keywords to load speed.<\/span><\/p>

Example: If your website is about recipes and you have optimised it for the query \"chocolate cake recipe\", Google will show you higher if:<\/span><\/p>

  • You have quality recipes.<\/strong><\/span><\/li>
  • The texts are written in clear language.<\/strong><\/span><\/li>
  • The site loads quickly.<\/strong><\/span><\/li><\/ul>

    Essentially, Google is a librarian that helps the user find the perfect \"book recipe\".<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    What is SEO content: a case study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Let's say you've created a website to sell unique socks with fun prints. However, almost no one visits the site. Why? The search engine probably doesn't even know it exists. You decide to implement SEO and start simple:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    \"\"<\/figure>
    You add key phrases, <\/span>

    For example: \"buy socks with prints\" or \"fun socks for a gift\".<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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    \"\"<\/figure>
    Create a blog with interesting articles,<\/span>

    For example: \"5 reasons to give socks for every holiday\".<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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    \"\"<\/figure>
    Making headlines colourful, <\/span>

    and the description is succinct.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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    And then, after a month or two, you notice that sales have gone up because people have started finding your site through search engines.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Who writes SEO texts?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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    SEO texts are created by people who understand how to please both people and search engine robots. These are SEO copywriters. Their task is to insert keywords in such a way that the text is interesting and does not look artificial.<\/span><\/p>

    It's important to remember that modern SEO copywriting is not just \"keyword stuffing\". For example, the old method:<\/span><\/p>

    \"You can buy print socks from us! Our print socks are the best print socks\".<\/span><\/p>

    Nowadays, such text is more likely to scare you away. Therefore, a modern SEO copywriter is a master of balance between useful, engaging content and technical nuances.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    Interesting facts about SEO<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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    • Google uses over 200 ranking factors. From headline structure to internal linking, every little element plays a role.<\/span><\/li>
    • The first position in the search engine gets up to 28% of all clicks. If your site is on the third page, the probability that it will be seen is close to zero.<\/span><\/li>
    • Video increases the chances of success. If a site has video content, it gets more attention from users.<\/span><\/li>
    • SEO is a long-term game. The first result of work can be noticeable in 3-6 months, but then the traffic keeps growing.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Tips for successful SEO content<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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      • Make the site user-friendly for people. Easy navigation, clear interface and quick response - that's what users love.<\/span><\/li>
      • Write useful content. People like to read if the information solves their problems. Plus, search engines notice it.<\/span><\/li>
      • Use long key phrases. For example, instead of \"socks\" use \"buy socks with colourful prints for a gift\".<\/span><\/li>
      • Create headlines that hook. For example: \"5 mistakes everyone makes when choosing socks\".<\/span><\/li>
      • Don't forget about mobile devices. Today, more than half of the traffic comes from phones.<\/span><\/li><\/ul>

        A bit of humour about SEO:\u00a0<\/strong><\/p>

        Why does an SEO specialist never ask for a supplement? Because it is always saturated with keywords.<\/span><\/p>

        SEO copywriter on holiday: 'I'm on the beach but mentally optimising the sand for treasure hunting'.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\tTips for beginners<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Think not only about humans, but also about robots. Create content that is interesting and useful to your readers, not just filled with keywords. Search engines appreciate this.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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        Keywords aren't everything. Yes, they are important, but focus on the naturalness of the text. Overload is like over-salted soup, no one will like it.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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        Optimise your site speed. A fast website means a happy audience. Use image compression and check speed through Google PageSpeed.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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        Internal links are your navigator. Help visitors navigate between articles on your site so they stay with you longer.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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        Learn to analyse. Use tools like Google Analytics and Search Console to understand what works and what doesn't.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t\tStart small, don't be afraid to experiment and remember that SEO is a long-term game! <\/span>\t\t\t\t<\/div>\n\t\t\t\t
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        Now you know what SEO is in simple words, you have seen an example of how it works and even smiled a little. SEO is like your assistant on the way to popularity. The better your content is and the more user-friendly your website is, the more chances people will come back to you again and again.<\/span><\/p>

        Remember: it's not only Google robots that need to like your site, but also regular users. After all, it is their smile that is the best reward for your efforts. <\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

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