{"id":3005,"date":"2026-02-07T14:22:18","date_gmt":"2026-02-07T11:22:18","guid":{"rendered":"https:\/\/kakadoo-stu.de\/?page_id=3005"},"modified":"2026-02-07T14:40:16","modified_gmt":"2026-02-07T11:40:16","slug":"kak-vybrat-veb-studiyu-dlya-biznesa-chek-list-i-sovety","status":"publish","type":"page","link":"https:\/\/kakadoo-stu.de\/en\/kak-vybrat-veb-studiyu-dlya-biznesa-chek-list-i-sovety\/","title":{"rendered":"How to choose a web studio for local business: checklist and tips"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3005\" class=\"elementor elementor-3005\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5decfbfd e-con-full e-flex e-con e-parent\" data-id=\"5decfbfd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-588fee80 e-flex e-con-boxed e-con e-child\" data-id=\"588fee80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57865743 elementor-widget elementor-widget-heading\" data-id=\"57865743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to choose a web studio for local business: checklist and tips<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340193f9 elementor-widget elementor-widget-button\" data-id=\"340193f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/kakadoo-stu.de\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BOOK A CONSULTATION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11184af5 e-flex e-con-boxed e-con e-parent\" data-id=\"11184af5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a830cff e-con-full e-flex e-con e-child\" data-id=\"4a830cff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71fcfd97 elementor-widget elementor-widget-heading\" data-id=\"71fcfd97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Navigation through the article:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c0c8a2 elementor-widget elementor-widget-text-editor\" data-id=\"57c0c8a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol><li data-start=\"481\" data-end=\"593\"><p data-start=\"484\" data-end=\"593\"><a href=\"#why-webstudio-business-decision\"><strong data-start=\"484\" data-end=\"553\">Why choosing a web studio is a business decision, not a design issue<\/strong><\/a><\/p><\/li><li data-start=\"595\" data-end=\"694\"><p data-start=\"598\" data-end=\"694\"><a href=\"#webstudio-pros-cons\"><strong data-start=\"598\" data-end=\"662\">Freelancer or web studio: what's right for your business<\/strong><\/a><\/p><\/li><li data-start=\"696\" data-end=\"780\"><p data-start=\"699\" data-end=\"780\"><a href=\"#webstudio-pros-cons\"><strong data-start=\"699\" data-end=\"751\">Freelancer: pros and cons for local businesses<\/strong><\/a><\/p><\/li><li data-start=\"782\" data-end=\"874\"><p data-start=\"785\" data-end=\"874\"><a href=\"#webstudio-pros-cons\"><strong data-start=\"785\" data-end=\"846\">Web studio: advantages and limitations of a team approach<\/strong><\/a><\/p><\/li><li data-start=\"876\" data-end=\"974\"><p data-start=\"879\" data-end=\"974\"><a href=\"#questions-before-start\"><strong data-start=\"879\" data-end=\"943\">What are the must-ask questions to ask a web studio before starting work<\/strong><\/a><\/p><\/li><li data-start=\"976\" data-end=\"1059\"><p data-start=\"979\" data-end=\"1059\"><a href=\"#questions-before-start\"><strong data-start=\"979\" data-end=\"1036\">Will the site work on Google and bring in customers<\/strong><\/a><\/p><\/li><li data-start=\"1061\" data-end=\"1141\"><p data-start=\"1064\" data-end=\"1141\"><a href=\"#questions-before-start\"><strong data-start=\"1064\" data-end=\"1115\">Who writes the texts and is responsible for the content on the website<\/strong><\/a><\/p><\/li><li data-start=\"1143\" data-end=\"1235\"><p data-start=\"1146\" data-end=\"1235\"><a href=\"#questions-before-start\"><strong data-start=\"1146\" data-end=\"1206\">What happens after the site is launched: maintenance and development<\/strong><\/a><\/p><\/li><li data-start=\"1237\" data-end=\"1319\"><p data-start=\"1240\" data-end=\"1319\"><a href=\"#portfolio-analysis\"><strong data-start=\"1240\" data-end=\"1292\">How to properly analyse a web studio's portfolio<\/strong><\/a><\/p><\/li><li data-start=\"1321\" data-end=\"1386\"><p data-start=\"1325\" data-end=\"1386\"><a href=\"#red-flags\"><strong data-start=\"1325\" data-end=\"1367\">Red flags: who not to work with<\/strong><\/a><\/p><\/li><li data-start=\"1388\" data-end=\"1480\"><p data-start=\"1392\" data-end=\"1480\"><a href=\"#kakadoo-checklist\"><strong data-start=\"1392\" data-end=\"1453\">Kakadoo checklist: how to know if a web studio is right for you<\/strong><\/a><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d631419 elementor-widget elementor-widget-text-editor\" data-id=\"4d631419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Choosing a web studio is one of the most critical steps for any business. Especially for a local one: a beauty salon, a clinic, a workshop, a caf\u00e9, a shop or a service department.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">This decision depends not only on the appearance of the site, but also on whether it will bring customers, whether it will get into Google, whether the investment will pay off and whether everything will not have to be redone in six months.<\/span><\/p><p><span style=\"font-weight: 400;\">At Kakadoo Studio, we regularly work with clients who have already been \u00abburned\u00bb once:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> - selected the lowest bidder,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> - put their trust in pretty promises,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> - Got a website with no SEO, structure or support.<\/span><\/p><p><b>This guide is honest and practical.<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> We've put together a real checklist to help you understand:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which web studio to choose for your business,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How a freelancer differs from a studio,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">what questions to ask before signing the contract,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">who's not worth working with at all.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2153d397 e-con-full e-flex e-con e-parent\" data-id=\"2153d397\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1c41559 e-flex e-con-boxed e-con e-child\" data-id=\"1c41559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3292c7 elementor-widget elementor-widget-heading\" data-id=\"f3292c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PORTFOLIO:<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f6c4a73 e-grid e-con-boxed e-con e-child\" data-id=\"3f6c4a73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21d18302 elementor-widget elementor-widget-image\" data-id=\"21d18302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kakadoo-stu.de\/en\/anelon\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Anelon.jpg\" class=\"attachment-large size-large wp-image-89\" alt=\"\" srcset=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Anelon.jpg 585w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Anelon-450x450.jpg 450w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Anelon-100x100.jpg 100w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Anelon-300x300.jpg 300w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Anelon-150x150.jpg 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b6942b elementor-widget elementor-widget-image\" data-id=\"16b6942b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kakadoo-stu.de\/en\/clining\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Cleaning.jpg\" class=\"attachment-large size-large wp-image-93\" alt=\"\" srcset=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Cleaning.jpg 585w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Cleaning-450x450.jpg 450w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Cleaning-100x100.jpg 100w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Cleaning-300x300.jpg 300w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Cleaning-150x150.jpg 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe4c5b elementor-widget elementor-widget-image\" data-id=\"bfe4c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kakadoo-stu.de\/en\/red-box\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/redbox.jpg\" class=\"attachment-large size-large wp-image-94\" alt=\"\" srcset=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/redbox.jpg 585w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/redbox-450x450.jpg 450w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/redbox-100x100.jpg 100w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/redbox-300x300.jpg 300w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/redbox-150x150.jpg 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329cf4cc elementor-widget elementor-widget-image\" data-id=\"329cf4cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kakadoo-stu.de\/en\/sendex\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/sendex_pc.jpg\" class=\"attachment-large size-large wp-image-95\" alt=\"\" srcset=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/sendex_pc.jpg 585w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/sendex_pc-450x450.jpg 450w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/sendex_pc-100x100.jpg 100w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/sendex_pc-300x300.jpg 300w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/sendex_pc-150x150.jpg 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a67350 elementor-widget elementor-widget-image\" data-id=\"6a67350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kakadoo-stu.de\/en\/psv\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/photo_2024-10-28_13-21-32.jpg\" class=\"attachment-large size-large wp-image-286\" alt=\"\" srcset=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/photo_2024-10-28_13-21-32.jpg 585w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/photo_2024-10-28_13-21-32-450x450.jpg 450w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/photo_2024-10-28_13-21-32-100x100.jpg 100w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/photo_2024-10-28_13-21-32-300x300.jpg 300w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/photo_2024-10-28_13-21-32-150x150.jpg 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b31dcc elementor-widget elementor-widget-image\" data-id=\"65b31dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kakadoo-stu.de\/en\/neighbouring-studio\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/nearby.jpg\" class=\"attachment-large size-large wp-image-97\" alt=\"\" srcset=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/nearby.jpg 585w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/nearby-450x450.jpg 450w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/nearby-100x100.jpg 100w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/nearby-300x300.jpg 300w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/nearby-150x150.jpg 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35f91921 e-flex e-con-boxed e-con e-parent\" data-id=\"35f91921\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5ebdf6 elementor-widget elementor-widget-heading\" data-id=\"6a5ebdf6\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"why-webstudio-business-decision\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why choosing a web studio is a business decision, not a \u201cdesign issue\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5c9ab7 elementor-widget elementor-widget-text-editor\" data-id=\"5c5c9ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A website for business is not \u00abpretty pictures\u00bb. It is a tool for sales, trust and attracting customers from Google and social networks.<\/span><\/p><p><span style=\"font-weight: 400;\">For a local business, a website fulfils several functions at once:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">brings in customers from search,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">confirms expertise,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">amplifies the adverts and Instagram,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">is open 24\/7,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reduces the burden of calls and correspondence.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If a web studio doesn't understand marketing, local SEO and business goals - the site will just \u00abhang on the internet\u00bb without producing results.<\/span><\/p><p><span style=\"font-weight: 400;\">That's why you should choose a studio not by design, but by approach!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277090d elementor-widget elementor-widget-heading\" data-id=\"277090d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"webstudio-pros-cons\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Decide whether a freelancer or a web studio is right for you<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52412e0c elementor-widget elementor-widget-text-editor\" data-id=\"52412e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is the first and most important question.<\/span><\/p><p><b>Freelancer: pros and cons<\/b><\/p><p><span style=\"font-weight: 400;\">A freelancer might be a good fit if:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">need a very simple website,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the budget is minimal,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">no scaling task,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO and promotion are not a priority.<\/span><\/li><\/ul><p><b>Pros:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lower price,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">direct communication.<\/span><\/li><\/ul><p><b>Minuses<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">one person = limited skills,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Often there is no SEO thinking,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No post-launch support,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The risk of missing or missing deadlines.<\/span><\/li><\/ul><p><b>Web studio: pros and cons<\/b><\/p><p><span style=\"font-weight: 400;\">A web studio is suitable if:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">you need a website to attract customers,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google and local SEO are important,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">needs growth, not just \u201cpresence.\u201d,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">support and strategy are important.<\/span><\/li><\/ul><p><b>Pros:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">team (design, SEO, texts, analytics),<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">systems approach,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">experience in business niches,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">understandable processes and steps.<\/span><\/li><\/ul><p><b>Minuses:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">higher cost,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">more approval steps.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Kakadoo's conclusion:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If a website is part of a growth strategy, it's always more beneficial to work with a studio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5996a10 elementor-widget elementor-widget-heading\" data-id=\"5996a10\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"questions-before-start\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: What questions to be sure to ask the web studio before starting work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c14663e elementor-widget elementor-widget-text-editor\" data-id=\"4c14663e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If the studio can't clearly answer these questions, that's a red flag.<\/span><\/p><p><b>Question #1.<\/b><span style=\"font-weight: 400;\">: How do you make websites for businesses and not \u201cjust websites\u201d?<\/span><\/p><p><b>That's a good answer<\/b><span style=\"font-weight: 400;\"> Includes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">niche analysis,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">understanding of the target audience,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO structure,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">focus on applications and conversions.<\/span><\/li><\/ul><p><b>Bad answer:<\/b><\/p><p><span style=\"font-weight: 400;\">\u00abWe're going to make a beautiful, modern website.\u00bb.<\/span><\/p><p><b>Question #2:<\/b><span style=\"font-weight: 400;\"> Will the site be optimised for Google?<\/span><\/p><p><span style=\"font-weight: 400;\">Be specific:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">whether the SEO structure,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">if they work with local keys,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">whether Title and Description are customisable,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">whether Google Business.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If SEO is \u201cat extra cost later\u201d, then the site is not designed for growth from the beginning.<\/span><\/p><p><b>Question #3:<\/b><span style=\"font-weight: 400;\"> Who writes the lyrics - me or you?<\/span><\/p><p><span style=\"font-weight: 400;\">For businesses, texts are critical. They affect SEO, trust and sales.<\/span><\/p><p><span style=\"font-weight: 400;\">It's good if it's a studio:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">writes the lyrics herself,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">adapts them to the niche,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">uses keywords,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">explains the complex in simple terms.<\/span><\/li><\/ul><p><b>Question #4:<\/b><span style=\"font-weight: 400;\"> What happens after the site launches?<\/span><\/p><p><span style=\"font-weight: 400;\">It's important to realise:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">if there's support,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">who updates the site,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">how edits are made,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">whether it's scalable.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">A website without support quickly becomes outdated.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4398c49e elementor-widget elementor-widget-heading\" data-id=\"4398c49e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"portfolio-analysis\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: What to look for in a web studio's portfolio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2a38bc elementor-widget elementor-widget-text-editor\" data-id=\"7e2a38bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A portfolio is not a gallery of designs. It is an indicator of thinking.<\/span><\/p><p><span style=\"font-weight: 400;\">Which should be alarming:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">just pretty pictures with no descriptions,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No business websites, only \u201ccreative\u201d,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">there are no examples of localised niches,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">no real cases.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Which is a good thing:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">websites of salons, clinics, shops,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clear structure,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">page logic,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emphasis on services and actions,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">examples of growth or results.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Kakadoo tip: Always see sites live, not just previews.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126f3824 elementor-widget elementor-widget-heading\" data-id=\"126f3824\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"red-flags\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4: Red flags: who not to work with<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633f21ed elementor-widget elementor-widget-text-editor\" data-id=\"633f21ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This item will save money and nerves.<\/span><\/p><p><b>Red Flag #1:<\/b><span style=\"font-weight: 400;\"> \u201cWebsite in 3 days and all inclusive.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Fast \u2260 effective. Without analysis and structure, the site will not work.<\/span><\/p><p><b>Red Flag #2<\/b><span style=\"font-weight: 400;\">Lack of contract or clear ToRs<\/span><\/p><p><span style=\"font-weight: 400;\">If you don't:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">phases,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">timelines,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responsibilities,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">of the scope of work,<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">you're not protected by anything.<\/span><\/p><p><b>Red Flag #3: <\/b><span style=\"font-weight: 400;\">Promises of a \u201cguaranteed top\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">No adequate studio guarantees positions in Google. SEO is a process, not a button.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e5c138 elementor-widget elementor-widget-heading\" data-id=\"15e5c138\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"kakadoo-checklist\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 5: Kakadoo checklist: how to know if a web studio is right for you<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b731572 elementor-widget elementor-widget-text-editor\" data-id=\"3b731572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Use this list before you start:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 The studio understands my business, not just design<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 asking questions about clients and goals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 proposes the structure of the site<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 talks about SEO and Google<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 explains how the site will drive applications<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 there are real cases<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 steps and deadlines are clear<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 there is post-launch support<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If most of the items are yes, you are on the right track.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ef020 elementor-widget elementor-widget-heading\" data-id=\"67ef020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bottom line from Kakadoo: a good web studio is a partner, not a contractor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac71783 elementor-widget elementor-widget-text-editor\" data-id=\"ac71783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For a local business, a website is an investment. It either works and brings customers, or it just exists.<\/span><\/p><p><span style=\"font-weight: 400;\">It's a good web studio:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">thinks like a marketer,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">understands SEO,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">speaks to you in the language of business,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">builds a system, not a \u201cpage\u201d.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If you choose consciously, the site starts to pay off in the first few months.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u043a \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0432\u0435\u0431-\u0441\u0442\u0443\u0434\u0438\u044e \u0434\u043b\u044f \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430: \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u0438 \u0441\u043e\u0432\u0435\u0442\u044b &lt;a href=&#187;https:\/\/kakadoo-stu.de\/contact\/&#187;&gt; \u0417\u0410\u041a\u0410\u0417\u0410\u0422\u042c \u041a\u041e\u041d\u0421\u0423\u041b\u042c\u0422\u0410\u0426\u0418\u042e &lt;\/a&gt; \u041d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u043f\u043e \u0441\u0442\u0430\u0442\u044c\u0435: &lt;ol&gt;&lt;li data-start=&#187;481&#8243; data-end=&#187;593&#8243;&gt;&lt;p data-start=&#187;484&#8243; data-end=&#187;593&#8243;&gt;&lt;a href=&#187;#why-webstudio-business-decision&#187;&gt;&lt;strong data-start=&#187;484&#8243; data-end=&#187;553&#8243;&gt;\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u044b\u0431\u043e\u0440 \u0432\u0435\u0431-\u0441\u0442\u0443\u0434\u0438\u0438 \u2014 \u044d\u0442\u043e \u0431\u0438\u0437\u043d\u0435\u0441-\u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u0430 \u043d\u0435 \u0432\u043e\u043f\u0440\u043e\u0441 \u0434\u0438\u0437\u0430\u0439\u043d\u0430&lt;\/strong&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;\/li&gt;&lt;li data-start=&#187;595&#8243; data-end=&#187;694&#8243;&gt;&lt;p data-start=&#187;598&#8243; data-end=&#187;694&#8243;&gt;&lt;a href=&#187;#webstudio-pros-cons&#187;&gt;&lt;strong data-start=&#187;598&#8243; data-end=&#187;662&#8243;&gt;\u0424\u0440\u0438\u043b\u0430\u043d\u0441\u0435\u0440 \u0438\u043b\u0438 \u0432\u0435\u0431-\u0441\u0442\u0443\u0434\u0438\u044f: \u0447\u0442\u043e \u043f\u043e\u0434\u043e\u0439\u0434\u0451\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u0432\u0430\u0448\u0435\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443&lt;\/strong&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;\/li&gt;&lt;li data-start=&#187;696&#8243; data-end=&#187;780&#8243;&gt;&lt;p data-start=&#187;699&#8243; data-end=&#187;780&#8243;&gt;&lt;a href=&#187;#webstudio-pros-cons&#187;&gt;&lt;strong data-start=&#187;699&#8243; data-end=&#187;751&#8243;&gt;\u0424\u0440\u0438\u043b\u0430\u043d\u0441\u0435\u0440: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2523,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3005","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041a\u0430\u043a \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0432\u0435\u0431-\u0441\u0442\u0443\u0434\u0438\u044e \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430: \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u0438 \u0441\u043e\u0432\u0435\u0442\u044b | Kakadoo Studio<\/title>\n<meta name=\"description\" content=\"\u041a\u0430\u043a \u0432\u044b\u0431\u0440\u0430\u0442\u044c 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