{"id":2965,"date":"2026-01-11T20:35:48","date_gmt":"2026-01-11T17:35:48","guid":{"rendered":"https:\/\/kakadoo-stu.de\/?page_id=2965"},"modified":"2026-01-11T20:37:52","modified_gmt":"2026-01-11T17:37:52","slug":"nuzhno-li-malomu-biznesu-vkladyvatsya-v-reklamu","status":"publish","type":"page","link":"https:\/\/kakadoo-stu.de\/en\/nuzhno-li-malomu-biznesu-vkladyvatsya-v-reklamu\/","title":{"rendered":"Should small businesses invest in advertising? A breakdown with figures"},"content":{"rendered":"<p>Small businesses almost always face the same question: should they spend money on advertising or can they do without it?<br>Beauty salons, dentists, bakeries, coffee shops, service companies and local studios are faced with the choice every day - invest budget in advertising or bet on SEO, recommendations and organic traffic.<\/p>\n\n\n\n<p>Advertising can give quick results, but often \u00abeats up\u00bb the budget with no long-term effect.<br>SEO is slower, but brings in customers consistently and is cheaper in the long run.<br>So what to choose? And most importantly - when is advertising really necessary, and when does it become a waste of money?<\/p>\n\n\n\n<p>In this article, Kakadoo tackles the topic of advertising for small businesses as honestly as possible: with figures, examples, comparison of SEO and advertising, real-life scenarios and practical advice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advertising or SEO - which is more beneficial for small businesses in reality<\/h2>\n\n\n\n<p>To answer the question, you need to understand one important thing:<br>Advertising and SEO solve different problems and work at different stages of business development.<\/p>\n\n\n\n<p>SEO is the foundation!<\/p>\n\n\n\n<p>SEO is the optimisation of a website for search queries:<br>small business + city, service nearby, local company, beauty salon area, etc.<\/p>\n\n\n\n<p>SEO Gives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>steady traffic;<br><\/li>\n\n\n\n<li>long-term effect;<br><\/li>\n\n\n\n<li>trust from Google and users.<br><\/li>\n<\/ul>\n\n\n\n<p>Advertising is an accelerator.<\/p>\n\n\n\n<p>Ads (Google Ads, Meta, local ads) gives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fast applications;<br><\/li>\n\n\n\n<li>scalability;<br><\/li>\n\n\n\n<li>traffic volume control;<br><\/li>\n\n\n\n<li>flexibility for promotions and seasonality.<br><\/li>\n<\/ul>\n\n\n\n<p>It's a small business mistake to run an advert without an SEO base: no website, no analytics, no clear offerers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When a small business has enough SEO and advertising is not necessary<\/h3>\n\n\n\n<p>There are situations where SEO completely closes the need for customers and advertising is either unnecessary or minimally used.<\/p>\n\n\n\n<p>SEO is enough if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the business operates locally (district, city);<br><\/li>\n\n\n\n<li>the niche is not over advertised;<br><\/li>\n\n\n\n<li>has a quality website;<br><\/li>\n\n\n\n<li>properly configured local SEO;<br><\/li>\n\n\n\n<li>there's a Google Business Profile;<br><\/li>\n\n\n\n<li>customers search for a service in search.<br><\/li>\n<\/ul>\n\n\n\n<p>Numerical example:<\/p>\n\n\n\n<p>Beauty salon in the city of up to 100 thousand inhabitants.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO budget: 300-600 \u20ac per month<br><\/li>\n\n\n\n<li>Average CTR from Google: 15-25%<br><\/li>\n\n\n\n<li>Cost per lead: 2-5 \u20ac<br><\/li>\n\n\n\n<li>Leads are stable 24\/7<br><\/li>\n<\/ul>\n\n\n\n<p>After 3-5 months, the site begins to bring customers on its own without constant investment in advertising.<\/p>\n\n\n\n<p>Conclusion:<\/p>\n\n\n\n<p>If:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>you don't want to \u00abburn the budget.\u00bb;<br><\/li>\n\n\n\n<li>business is stable;<br><\/li>\n\n\n\n<li>there's no aim to scale up dramatically -<br><\/li>\n<\/ul>\n\n\n\n<p>SEO for small businesses is more profitable than advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When you can't do without advertising: real-life scenarios<\/h3>\n\n\n\n<p>Now honestly: there are situations where advertising for small businesses is really necessary.<\/p>\n\n\n\n<p>Advertising is needed if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The business is new and the site is not yet in the top;<br><\/li>\n\n\n\n<li>high competition;<br><\/li>\n\n\n\n<li>you need to fill out a record quickly;<br><\/li>\n\n\n\n<li>there are seasonal promotions;<br><\/li>\n\n\n\n<li>a new service is being launched;<br><\/li>\n\n\n\n<li>we need to test the demand.<br><\/li>\n<\/ul>\n\n\n\n<p>Numerical example:<\/p>\n\n\n\n<p>Dentistry is launching a new service - implants.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads: 800 \u20ac<br><\/li>\n\n\n\n<li>Click price: 2-6 \u20ac<br><\/li>\n\n\n\n<li>Website conversion: 5-8%<br><\/li>\n\n\n\n<li>Lid price: 25-60 \u20ac<br><\/li>\n\n\n\n<li>Average cheque: 1 500-3 000 \u20ac<br><\/li>\n<\/ul>\n\n\n\n<p>Even with an expensive lead, advertising pays off if the site and offer are done right.<\/p>\n\n\n\n<p>Important:<\/p>\n\n\n\n<p>Advertising doesn't work on its own.<br>Without:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>of a good website;<br><\/li>\n\n\n\n<li>understandable prices;<br><\/li>\n\n\n\n<li>reviews;<br><\/li>\n\n\n\n<li>quick recording -<br><\/li>\n<\/ul>\n\n\n\n<p>it turns into a budget drain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How much advertising costs for small businesses and how not to lose money<\/h3>\n\n\n\n<p>One of the most popular queries is \u00abhow much does it cost to advertise for a small business\u00bb.<br>The answer always depends on the niche, region and strategy.<\/p>\n\n\n\n<p>Medium budgets:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local service: 300-800 \u20ac \/ month<br><\/li>\n\n\n\n<li>Beauty salon: 400-1 000 \u20ac<br><\/li>\n\n\n\n<li>Dentistry: 800-2,000 \u20ac<br><\/li>\n\n\n\n<li>Bakery \/ cafe: 200-600 \u20ac<br><\/li>\n<\/ul>\n\n\n\n<p>But the problem isn't the amount, it's the preparation.<\/p>\n\n\n\n<p>Typical Small Business Mistakes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>running adverts without a website;<br><\/li>\n\n\n\n<li>advertising without analytics;<br><\/li>\n\n\n\n<li>lack of an offerer;<br><\/li>\n\n\n\n<li>advertising without an SEO foundation.<br><\/li>\n<\/ul>\n\n\n\n<p>As Kakadoo recommends doing the right thing:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Website + SEO structure first<br><\/li>\n\n\n\n<li>Then there's the adverts as an amplifier<br><\/li>\n\n\n\n<li>Mandatory analytics<br><\/li>\n\n\n\n<li>Testing, not \u00abfaith in luck.\u00bb<br><\/li>\n\n\n\n<li>Combination of SEO + advertising<br><\/li>\n<\/ol>\n\n\n\n<p>\ud83d\udcc8 The most profitable strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO = steady stream of customers<br><\/li>\n\n\n\n<li>Advertising = fast applications and growth<br><\/li>\n<\/ul>\n\n\n\n<p>Together, they produce maximum results.<\/p>\n\n\n\n<p>For small businesses, advertising is not a mandatory expense, but a tool that should be used consciously and at the right time. In most local niches, SEO gives a more stable and profitable result: the site begins to bring customers from search on a regular basis, the cost of an application decreases, and the business is no longer dependent on advertising budgets. However, advertising becomes indispensable when rapid growth is required, launching a new service, filling an entry or testing demand. It's important to realise: advertising without a website, analytics and SEO framework almost always results in losing money. The most effective strategy for small businesses is a combination of SEO as a foundation and advertising as an amplifier. It is this approach that allows you to control costs, predict results, and build a steady stream of customers, not one-off requests!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041c\u0430\u043b\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u043e\u0447\u0442\u0438 \u0432\u0441\u0435\u0433\u0434\u0430 \u0441\u0442\u043e\u0438\u0442 \u043f\u0435\u0440\u0435\u0434 \u043e\u0434\u043d\u0438\u043c \u0438 \u0442\u0435\u043c \u0436\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u043c: \u0441\u0442\u043e\u0438\u0442 \u043b\u0438 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438\u043b\u0438 \u043c\u043e\u0436\u043d\u043e \u043e\u0431\u043e\u0439\u0442\u0438\u0441\u044c \u0431\u0435\u0437 \u043d\u0435\u0451?\u0421\u0430\u043b\u043e\u043d\u044b \u043a\u0440\u0430\u0441\u043e\u0442\u044b, \u0441\u0442\u043e\u043c\u0430\u0442\u043e\u043b\u043e\u0433\u0438\u0438, \u043f\u0435\u043a\u0430\u0440\u043d\u0438, \u043a\u043e\u0444\u0435\u0439\u043d\u0438, \u0441\u0435\u0440\u0432\u0438\u0441\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u0443\u0434\u0438\u0438 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0441 \u0432\u044b\u0431\u043e\u0440\u043e\u043c \u2014 \u0432\u043b\u043e\u0436\u0438\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438\u043b\u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0443 \u043d\u0430 SEO, \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0440\u0430\u0444\u0438\u043a. \u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0436\u0435\u0442 \u0434\u0430\u0442\u044c \u0431\u044b\u0441\u0442\u0440\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442, \u043d\u043e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2951,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-full-width.php","meta":{"footnotes":""},"class_list":["post-2965","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041d\u0443\u0436\u043d\u0430 \u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u0430\u043b\u043e\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443? 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