{"id":2924,"date":"2025-12-10T21:32:28","date_gmt":"2025-12-10T18:32:28","guid":{"rendered":"https:\/\/kakadoo-stu.de\/?page_id=2924"},"modified":"2025-12-10T21:42:28","modified_gmt":"2025-12-10T18:42:28","slug":"instagram-is-the-ideal-platform-for-promoting-a-local-brand","status":"publish","type":"page","link":"https:\/\/kakadoo-stu.de\/en\/sajt-instagram-idealnaya-svyazka-dlya-prodvizheniya-lokalnogo-brenda\/","title":{"rendered":"Website + Instagram: the perfect combination for promoting a local brand"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2924\" class=\"elementor elementor-2924\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fee6474 e-con-full e-flex e-con e-parent\" data-id=\"fee6474\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c7103a7 e-flex e-con-boxed e-con e-child\" data-id=\"c7103a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e616347 elementor-widget elementor-widget-heading\" data-id=\"3e616347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Website + Instagram: the perfect combination for promoting a local brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4497624d elementor-widget elementor-widget-button\" data-id=\"4497624d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/kakadoo-stu.de\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BOOK A CONSULTATION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a830e1c e-flex e-con-boxed e-con e-parent\" data-id=\"4a830e1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a131a88 e-con-full e-flex e-con e-child\" data-id=\"2a131a88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c993d8d elementor-widget elementor-widget-text-editor\" data-id=\"c993d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">(expert article by Kakadoo Studio)<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">In 2025, local brands \u2014 beauty salons, showrooms, service providers, small shops, health studios, trainers, and artisans \u2014 most often start their journey on Instagram. It is a convenient platform with an existing audience, where it is easier to convey emotions, atmosphere, and tangible results. However, there is a problem: Instagram is not a substitute for a website.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It is the combination of \u00abWebsite + Instagram\u00bb that gives local businesses sustainable growth, a steady stream of enquiries, and Google's trust.<\/span><\/p><p><span style=\"font-weight: 400;\">At Kakadoo Studio, we work daily with brands that initially existed only on social media, but after launching their websites, they dramatically increased their sales through effective SEO and social media integration.<\/span><\/p><p><span style=\"font-weight: 400;\">Let's figure out why even those who \u00abcan already be found on Instagram\u00bb need a website, how to effectively link the two platforms, and which strategies yield the best results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f580ea0 elementor-widget elementor-widget-heading\" data-id=\"6f580ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Instagram is no substitute for a website: 5 reasons that businesses often underestimate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d418a3e elementor-widget elementor-widget-text-editor\" data-id=\"d418a3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Today, many local brands exist solely on Instagram. But even if you have great photos, lively stories, and an active audience, you are still dependent on algorithms, blocks, unsubscribes, and a lack of search visibility.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are the main reasons why a website is essential:<\/span><\/p><ol><li><b> Instagram is not ranked in Google<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">People are looking for services <\/span><i><span style=\"font-weight: 400;\">via Google<\/span><\/i><span style=\"font-weight: 400;\">, not through social media. And if a salon only advertises sugaring, make-up or stylist services on Instagram, Google simply cannot promote it.<\/span><\/p><ol start=\"2\"><li><b> The website provides control and stability.<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">Instagram can be blocked, accounts can be hacked \u2014 businesses will be left without customers.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Your website is your territory. It belongs to you.<\/span><\/p><ol start=\"3\"><li><b> You can sell more on the website<\/b><\/li><\/ol><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">price<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">services<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">online booking<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">blog<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO articles<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">portfolio<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reviews<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">contact information with map<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This is something that is not found on social media.<\/span><\/p><ol start=\"4\"><li><b> The website increases trust in the brand<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">The professional website says:<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cWe are a stable local business, we operate officially, we are responsible.\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">In 84% cases, customers check the website before making a purchase.<\/span><\/p><ol start=\"5\"><li><b> The website boosts Instagram, and Instagram boosts the website.<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">It's like breathing: in and out.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The website brings customers from Google and Instagram, warms them up, and converts them into sales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-747b195c e-con-full e-flex e-con e-parent\" data-id=\"747b195c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5c268775 e-flex e-con-boxed e-con e-child\" data-id=\"5c268775\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-483c849d elementor-widget elementor-widget-heading\" data-id=\"483c849d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PORTFOLIO:<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23521c1d e-grid e-con-boxed e-con e-child\" data-id=\"23521c1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c2db31 elementor-widget elementor-widget-image\" data-id=\"78c2db31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kakadoo-stu.de\/en\/anelon\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Anelon.jpg\" class=\"attachment-large size-large wp-image-89\" alt=\"\" srcset=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Anelon.jpg 585w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Anelon-450x450.jpg 450w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Anelon-100x100.jpg 100w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Anelon-300x300.jpg 300w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Anelon-150x150.jpg 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7002b295 elementor-widget elementor-widget-image\" data-id=\"7002b295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kakadoo-stu.de\/en\/clining\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Cleaning.jpg\" class=\"attachment-large size-large wp-image-93\" alt=\"\" srcset=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Cleaning.jpg 585w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Cleaning-450x450.jpg 450w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Cleaning-100x100.jpg 100w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Cleaning-300x300.jpg 300w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/Cleaning-150x150.jpg 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f26692 elementor-widget elementor-widget-image\" data-id=\"79f26692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kakadoo-stu.de\/en\/red-box\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/redbox.jpg\" class=\"attachment-large size-large wp-image-94\" alt=\"\" srcset=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/redbox.jpg 585w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/redbox-450x450.jpg 450w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/redbox-100x100.jpg 100w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/redbox-300x300.jpg 300w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/redbox-150x150.jpg 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69825a76 elementor-widget elementor-widget-image\" data-id=\"69825a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kakadoo-stu.de\/en\/sendex\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/sendex_pc.jpg\" class=\"attachment-large size-large wp-image-95\" alt=\"\" srcset=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/sendex_pc.jpg 585w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/sendex_pc-450x450.jpg 450w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/sendex_pc-100x100.jpg 100w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/sendex_pc-300x300.jpg 300w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/sendex_pc-150x150.jpg 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c4cc9a elementor-widget elementor-widget-image\" data-id=\"54c4cc9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kakadoo-stu.de\/en\/psv\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/photo_2024-10-28_13-21-32.jpg\" class=\"attachment-large size-large wp-image-286\" alt=\"\" srcset=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/photo_2024-10-28_13-21-32.jpg 585w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/photo_2024-10-28_13-21-32-450x450.jpg 450w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/photo_2024-10-28_13-21-32-100x100.jpg 100w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/photo_2024-10-28_13-21-32-300x300.jpg 300w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/photo_2024-10-28_13-21-32-150x150.jpg 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9157dd elementor-widget elementor-widget-image\" data-id=\"5f9157dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kakadoo-stu.de\/en\/neighbouring-studio\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/nearby.jpg\" class=\"attachment-large size-large wp-image-97\" alt=\"\" srcset=\"https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/nearby.jpg 585w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/nearby-450x450.jpg 450w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/nearby-100x100.jpg 100w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/nearby-300x300.jpg 300w, https:\/\/kakadoo-stu.de\/wp-content\/uploads\/2024\/10\/nearby-150x150.jpg 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-402a1be1 e-flex e-con-boxed e-con e-parent\" data-id=\"402a1be1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26122247 e-con-full e-flex e-con e-child\" data-id=\"26122247\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb31f96 elementor-widget elementor-widget-heading\" data-id=\"7fb31f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to link your website and Instagram: Kakadoo strategies that work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62bdfb66 elementor-widget elementor-widget-text-editor\" data-id=\"62bdfb66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Integration is not just about \u00abadding a link to your bio.\u00bb It is an entire system that increases traffic, enquiries, and trust.<\/span><\/p><p><span style=\"font-weight: 400;\">Below are the most effective methods.<\/span><\/p><ol><li><strong> Contact via the button in your profile and Link-in-Bio<\/strong><\/li><\/ol><p><strong>What we do:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">place a link to the website in the bio;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">use multi-links (Taplink, Linktree or your own mini-landing page);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We drive traffic to the service, not to the main page.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><strong>Why is this necessary?<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">increases clicks;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">increases conversion into applications;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">helps customers find their way around more quickly.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Instagram \u2192 website \u2192 online booking \u2192 customer.<\/span><\/p><ol start=\"2\"><li><strong> Integration of the service catalogue and price list<\/strong><\/li><\/ol><p><strong>How it works:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">publish the price list on the website (SEO-optimised text!);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We duplicate the short version on Instagram;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We will post a link to the details on the website.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><strong>What it provides:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google indexes services;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">customers find the website by searching for terms such as \u201cmanicure Potsdam price\u201d;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">trust is growing.<\/span><\/li><\/ul><ol start=\"3\"><li><span style=\"font-weight: 400;\"> Adding an Instagram feed directly to your website<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Kakadoo often implements this block for salons, studios, and shops.<\/span><\/p><p><strong>Benefits:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the website always displays up-to-date content;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">customers see live works directly on the page;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram receives more views and followers.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This way, we strengthen both platforms simultaneously.<\/span><\/p><ol start=\"4\"><li><strong> Using the website as a centralised booking point<\/strong><\/li><\/ol><p><strong>What we do:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">connect online booking (Calendly, Glossgenius, Bookly, SimplyBook);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We direct all Instagram traffic to the post page.;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">add quick CTAs:<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u201cSign up now\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u201cFind out the price\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u201cMaster\u2019s free windows\u201d<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><\/li><\/ul><p><strong>Why it's important:<\/strong><\/p><p><span style=\"font-weight: 400;\">Instagram does not allow you to manage bookings conveniently. On the website, you can do this professionally.<\/span><\/p><ol start=\"5\"><li><strong> SEO articles that \u00abwarm up\u00bb the Instagram audience<\/strong><\/li><\/ol><p><span style=\"font-weight: 400;\">We create SEO content (like this) that:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">raises the website in Google,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">brings in a new audience,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">increases trust in the brand,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">provides content for Instagram for a month ahead.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><strong>Example:<\/strong><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Article \u00abHow to choose a manicurist in Potsdam\u00bb \u2191 traffic<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> You can make 10 posts, 3 Reels, and 5 stories from it.<\/span><\/p><ol start=\"6\"><li><strong> Meta Pixel + analytics: complete control over sales<\/strong><\/li><\/ol><p><strong>What we are configuring:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta Pixel for tracking applications;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">events: adding to basket, form submission, clicks on phone number;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dynamic advertising.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><strong>As a result:<\/strong><\/p><p><span style=\"font-weight: 400;\">You understand what really brings in money:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reels<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">stories<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">guides<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">blog<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">advertisement<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">website<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This turns chaotic promotion into a strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590cd87a elementor-widget elementor-widget-heading\" data-id=\"590cd87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Examples of a strong \u00abWebsite + Instagram\u00bb combination\u00bb<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-737a245d e-grid e-con-full e-con e-child\" data-id=\"737a245d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76de78fa elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"76de78fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBeauty salon\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInstagram: showcasing work \u2192 warming up Website: service + price + booking \u2192 sale Result: 3\u20135 times increase in conversion.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164e9d22 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"164e9d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tClothing showroom\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInstagram: fittings, Reels, reviews Website: catalogue, sizes, delivery Conclusion: we sell even to those who do not write in Direct.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e32ef31 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"e32ef31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGift shop or handmade\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInstagram: emotions, packaging, videos Website: shopping basket, payment, categories Result: stable sales without correspondence.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d30b311 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1d30b311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMassage studio, tutor, fitness trainer, service provider\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInstagram: trust Website: information, schedule, booking Result: more regular customers.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b166a elementor-widget elementor-widget-heading\" data-id=\"31b166a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kakadoo checklist: is your Instagram correctly linked to your website?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1ed203 elementor-widget elementor-widget-text-editor\" data-id=\"7e1ed203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Put a + \/ \u2013 opposite each item:<\/span><\/p><p><span style=\"font-weight: 400;\">\u2714 Website<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 there is a complete structure<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 Pages are optimised for local keywords (city, district)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 there is a price list and services<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 online booking available<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 The website is fast and mobile-friendly.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u2714 Instagram<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 The link leads to the desired page.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 The content reflects the services promoted on the website.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 Reels drive traffic to the website<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 there is a pin + CTA<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u2714 Integration<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 Instagram feed embedded on the website<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 Pixel Meta is installed<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 applications are tracked<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2610 There are unique SEO pages.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If 3\u20135 points are marked \u201cno\u201d, your ligament is not working at maximum capacity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37fc45fe elementor-widget elementor-widget-heading\" data-id=\"37fc45fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The combination of a website and Instagram is the best format for promoting a local brand in 2025.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7632af26 elementor-widget elementor-widget-text-editor\" data-id=\"7632af26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At Kakadoo Studio, we see that brands that use both their website and Instagram grow 3\u201310 times faster than those that only use social media.<\/span><\/p><p><span style=\"font-weight: 400;\">A website provides stability and SEO. Instagram provides trust and emotion. Together, they create a strong, steady stream of customers!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0421\u0430\u0439\u0442 + Instagram: \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0432\u044f\u0437\u043a\u0430 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 &lt;a href=&#187;https:\/\/kakadoo-stu.de\/contact\/&#187;&gt; \u0417\u0410\u041a\u0410\u0417\u0410\u0422\u042c \u041a\u041e\u041d\u0421\u0423\u041b\u042c\u0422\u0410\u0426\u0418\u042e &lt;\/a&gt; &lt;i&gt;(\u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f Kakadoo Studio)&lt;\/i&gt; \u0412 2025 \u0433\u043e\u0434\u0443 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u2014 \u0441\u0430\u043b\u043e\u043d\u044b \u043a\u0440\u0430\u0441\u043e\u0442\u044b, \u0448\u043e\u0443\u0440\u0443\u043c\u044b, \u043c\u0430\u0441\u0442\u0435\u0440\u0430 \u0443\u0441\u043b\u0443\u0433, \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b, \u0441\u0442\u0443\u0434\u0438\u0438 \u0437\u0434\u043e\u0440\u043e\u0432\u044c\u044f, \u0442\u0440\u0435\u043d\u0435\u0440\u044b \u0438 \u0440\u0435\u043c\u0435\u0441\u043b\u0435\u043d\u043d\u0438\u043a\u0438 \u2014 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u0441\u0432\u043e\u0439 \u043f\u0443\u0442\u044c \u0441 Instagram. \u042d\u0442\u043e \u0443\u0434\u043e\u0431\u043d\u0430\u044f \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430, \u0442\u0430\u043c \u0435\u0441\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f, \u0442\u0430\u043c \u043b\u0435\u0433\u0447\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u044d\u043c\u043e\u0446\u0438\u0438, \u0430\u0442\u043c\u043e\u0441\u0444\u0435\u0440\u0443 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2924","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0421\u0430\u0439\u0442 + Instagram: \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0432\u044f\u0437\u043a\u0430 \u0434\u043b\u044f \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f | Kakadoo Studio<\/title>\n<meta name=\"description\" content=\"\u041f\u043e\u0447\u0435\u043c\u0443 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u0431\u0440\u0435\u043d\u0434\u0443 \u043d\u0443\u0436\u0435\u043d \u0441\u0430\u0439\u0442, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u0435\u0441\u0442\u044c Instagram? 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