{"id":1182,"date":"2024-12-24T15:26:55","date_gmt":"2024-12-24T12:26:55","guid":{"rendered":"https:\/\/kakadoo-stu.de\/?page_id=1182"},"modified":"2024-12-24T15:34:17","modified_gmt":"2024-12-24T12:34:17","slug":"kakie-socialnye-seti-sejchas-aktualny-dlya-biznesa","status":"publish","type":"page","link":"https:\/\/kakadoo-stu.de\/en\/kakie-socialnye-seti-sejchas-aktualny-dlya-biznesa\/","title":{"rendered":"What social media is relevant for business right now"},"content":{"rendered":"
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What social media is relevant for business right now<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Social media is like a smorgasbord for business: there is definitely something for every taste, but you have to choose wisely. At the moment, the world of social media is actively changing, and platforms that were popular a couple of years ago may no longer give the expected results. Promotion in social networks is like paying attention to a sympathetic audience: you need to be persistent, creative, but without fanaticism, so as not to cause \"unsubscribing\". Let's look at which social networks are now leaders in business promotion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nowhere without good old Instagram. It's easy to sell visually appealing products: clothes, food, jewellery and even services. In 2025, the focus will be on video content: Reels and stories capture users' attention faster than posts. Use IG Shopping, targeted advertising and collaborative live streams with partners. The first Instagram advert was about margarine. And yes, it really \"smeared\" the trend of paid advertising.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Facebook remains a loyal friend for big brands and B2B companies. It is the ideal platform for building a community or promoting complex services. Groups, targeting, and engaging with your audience through detailed posts are all important here. Facebook ads can \"read minds\" (well, or just really like your search terms).<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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TikTok has long ceased to be a platform for teenagers. Companies are actively using short, creative videos to make a statement. If your product can be presented with humour, TikTok is a gold mine. TikTok is so addictive that 90% users spend more than an hour a day on it. Yes, this is not only how money disappears, but also how time disappears!<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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For B2B businesses, LinkedIn is like a business suit: essential if you want to look professional. The platform is ideal for finding partners, employees and promoting expert content. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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YouTube.Product review videos, tutorials and brand stories are gaining millions of views. If you have the ability to create quality content, YouTube is a key platform for promotion.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Which social networks to lead in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Predicting what will happen to social networks in a few years is like guessing what song will be ordered at karaoke. However, some trends are already evident.<\/span><\/p>

Video content is your best friend!<\/span><\/p>

Users want video - short, vivid and memorable. TikTok, Reels on Instagram and Shorts on YouTube will continue to gain momentum. Work on your creativity and remember: a photo alone won't be enough in 2025.<\/span><\/p>

Meta-universes and VR: social networks of the future are immersed in virtual worlds. In 2025, platforms that work with VR and meta-universes (Meta Horizon Worlds, AltspaceVR) may become a major field for promotion. It sounds futuristic, but it's worth being prepared.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tWhich social networks are the best to promote on<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Your choice of platform determines all your efforts and investments. Let's consider the key points for promotion:<\/span><\/p>

  • Targeted advertising - if your business is targeting a specific audience, Facebook, Instagram and TikTok provide powerful targeting tools. The more precise the target audience, the higher the conversion rate.<\/span><\/li>
  • Organic reach - YouTube, TikTok and Reels on Instagram give you more opportunities for organic promotion: their algorithms support quality content, even if your budget is limited.<\/span><\/li>
  • Work with your audience! Where does your audience spend the most time? Analyse, experiment and find the platform that will make your brand sound the loudest. <\/span>The average person views more than 5,000 adverts per day.\u00a0<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Social media is a tool, not a goal. You shouldn't try to host them all if you're not ready to invest in quality content and audience interaction. Pick 2-3 key platforms, focus on their capabilities, study your target audience - and take a bold step towards success. Let your marketer (or your favourite cat, they always know what works!) decide what kind of video to make for TikTok.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

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