WEB STUDIO KAKADOOWEB STUDIO KAKADOOWhat is Contextual Advertising?
Contextual advertising is a type of online advertising that is shown to users based on their interests, preferences, search queries or visited websites. It appears at the right moment and in the right place to attract the attention of an audience already interested in similar services or products.
Proper contextual advertising setup is the key to the success of the company! Our team will clearly and precisely in the process of work will help to define and correctly build a strategy to achieve goals and rapidly growing income!
Before you start, our experts need to understand what you want to achieve. It could be to increase sales, drive traffic to your website or increase brand awareness. For example, if your goal is to increase sales, it may be worth focusing on more specific keywords related to the products you offer.
It is necessary to determine who your potential customers are. Qualified employees of our company will be able to do this correctly without any errors.
IMPORTANT:
Geographical location where your products are in demand.
The age of the target audience.
The interests of the audience we need to reach and get their attention as a buyer.
we use all the necessary tools to correctly identify important keywords that play a major role in promoting your business.
Once your company's adverts have been launched, we continue to monitor their effectiveness and popularity. We regularly analyse the data to flag successful ads and make changes. This includes:
IMPORTANT:
Change keywords to better match the interests of your target audience.
Adjusting the budget if some adverts are performing particularly well.
Testing different ad formats to determine what resonates best with your customers.
COST
CPC (cost per click):
Payment is made only for clicks on your ad. This is the most common model that allows you to control costs.
CPM (cost per thousand impressions):
Payment for ad impressions, regardless of whether there were clicks on it. This model is often used to increase brand awareness.
CPL (cost per lead):
Pay for each action performed by a user, such as registration or information request. This is an effective way to minimise costs.
Factors affecting cost:
Competition:
The higher the competition on key indicators, the higher the cost. For example, in the field of law or financial click-through rates, you can achieve significant results.
Quality of the advert:
High quality and relevant adverts can lower the cost per click. You can use free ad extensions to increase the attractiveness of your adverts.
Budget Settings:
Our company's experts can help you allocate all costs correctly, which will help you avoid overspending.
Advertising on the Internet requires knowledge of the main platforms and processes. It is important to realise that only advertising that is run by qualified experts in this field can give a positive result! By trusting us, you get a well-planned budget and a flow of customers.
Contextual advertising - is a visible tool that, when logically set up and managed, can yield significant results. Understanding the cost of advertising and knowing the processes of advertising will help your business to promote itself effectively online.
If you have any questions or need help in setting up contextual advertising, do not hesitate to contact us and we will provide expert advice! Effective contextual advertising is not only an investment, but also a quick return!
If you need advertising, setup, management and promotion of business on the Internet, then turning to our studio you fall into the hands of experts!
We can definitely take your business to the top of sales and profits competently and efficiently!
In our company of professionals you can order the whole range of services:
We are always on call and ready to help!
