Promoting your business in your city: examples for beauty salons, dentists and bakeries

Today, customers start their search for services not by walking around town, but by using Google. Even if a beauty salon is located in the neighbouring building, people will first type in «beauty salon nearby» or «manicure + city.» The same applies to dentists, bakeries, barbershops, cafés, fitness studios, and any other local business.
That's why the website has become the main sales tool. It works 24/7, displays services, collects applications, builds trust, helps people find you on the map, see your promotions and sign up with one click.

Kakadoo doesn't just create websites — we create working tools that bring customers to your city.
We analyse the niche and competitors, develop an SEO structure, implement keywords, create a sales-oriented design, and launch promotion.
In this article, we will explain in detail how local promotion cases work for beauty salons, dental clinics, and bakeries, which solutions lead to rapid growth, and which mistakes most often kill traffic.

This article is essentially a practical guide to promoting small local businesses, based on Kakadoo's real-life experience.

How local businesses can stand out online: real-life case studies and a working promotion strategy

The beauty industry is one of the most competitive. Every city has dozens of salons, studios, and home-based stylists, and you have to win the customer's attention in literally 5–7 seconds.
It is the website that helps the salon stand out, showcase its stylists, portfolio, prices, promotions, and inspire trust.

🔹 Kakadoo case study: how we increased enrolment by 63% in just 2 months

A beauty salon in a small town relied solely on Instagram. The problems were standard:

  • applications arrived randomly, depending on the algorithm's mood;

  • people asked the same questions (prices, services, available dates);

  • there was no online booking system;

  • New customers did not trust the salon without a proper website.

What we did:

  • We created a modern website for a beauty salon with sections for stylists, prices, services, portfolio, and reviews.

  • Added online booking: choice of technician, dates, services.

  • SEO keywords implemented:
    beauty salon + city, manicure nearby, nail art + district.

  • We created a blog with articles: «How to care for your skin after treatment» and «What types of manicures are suitable for beginners».

  • Added the «Promotions of the Month» section.

💛 What worked best:

  • Recording buttons on every page of the website.
    Increased the number of actions by 37%.

  • Reviews with photos.
    In the beauty niche, trust is critical.

  • Special offer: “-10% when booking via the website”.
    It was explosive — conversion rose by more than 20%.

  • Local SEO.
    The website began to appear in search results for residents of the area → more targeted customers.

🚀 Result:

+63% applications in the first 60 days, the number of new customers increased threefold, and regular customers began to use the website as a convenient way to make appointments.

PORTFOLIO:

Dentistry — how expertise and transparency turn a website into a source of regular patients

Dentistry is a niche that requires trust. Clients will never make an appointment if the website raises doubts, lacks transparent pricing, or does not provide descriptions of procedures or photos of doctors.

Kakadoo creates medical websites in such a way that people immediately feel calm and secure.

🔹 Case study: A clinic that increased its patient flow by 78%

The old version of the website was weak: there was no service structure, no information about doctors, and the website did not display well on mobile phones.

We have created a new website for a dentist that fulfils key objectives:

  • A clear structure of services has been created: therapy, implantation, orthopaedics, diagnostics.;

  • prices added in convenient tables;

  • photos of doctors, licences, certificates;

  • Before/After block;

  • Articles: «When to get an implant?» and «How to choose a dentist in your city.».

SEO keywords:
dentistry + city, implant price, dental treatment nearby, dentist website, dentist + district.

💛 What worked:

  • Complete transparency.
    Customers feel honesty → more trust → more applications.

  • Communication buttons: WhatsApp, call, record.

  • Good articles on the blog.
    Each article generated steady traffic from Google.

  • Patient reviews + Google rating.

🚀 Result:

+78% organic traffic, a 2.3-fold increase in the flow of requests, doctors received appointments for weeks in advance.

Bakery — when a website becomes a source of emotions, habits and live traffic

A bakery is a local business that depends entirely on the people who live nearby. But few people know that a well-designed website for a bakery can increase sales by tens of per cent.

Especially if local SEO is used.

🔹 Case study: family bakery + sales growth of 40%

The bakery existed for 10 years and lived off passing traffic. But residents of neighbouring areas simply did not know about it.

We have created an atmospheric website:

  • bright photos of baked goods;

  • menu with prices;

  • «Hot Today» section;

  • geotag and the «Plan Route» button;

  • Promotion: «Croissant 2=1 in the morning.».

SEO keywords:
bakery + town, baked goods nearby, home bakery + neighbourhood where to buy fresh bread.

💛 What worked:

  • Amazing photos — people came just to try what they saw.

  • Promotions work best when changed once or twice a week.

  • Appearing in the top 3 on Google Maps is a decisive factor.

🚀 Result:

+40% sales in 2 months, +31% new customers, the bakery started taking orders for holidays directly through the website.

How to ensure traffic flow: a universal formula for promoting local businesses

This formula works in any niche, and is particularly effective in local business:

  1. Local SEO — the foundation of success

For beauty salons:

  • beauty salon + city

  • manicure nearby

  • hair colouring + area

For dentistry:

  • dentistry + district

  • implantation price

  • dental treatment nearby

For the bakery:

  • bakery + town

  • fresh pastries nearby

  • bakery near me

Google favours local websites. If you do everything right, you will be on the first page.

  1. Google Business Profile: 50% traffic may come from here

We are always optimising:

  • photo

  • services

  • menu

  • operating hours

  • description

  • keywords

  • regular posts
  1. Reviews are the most powerful sales tool. The more reviews you have, the higher your credibility.
    We implement reviews on the website, link them to Google, and add ratings directly to the search results.
  2. Promotions and special offers

They always work. There are different options for different niches:

Beauty salon:

  • -10% for the first entry

  • 3 services = discount

Dentistry:

  • free consultation

  • discount on professional hygiene

Bakery:

  • morning sets

  • coffee gifts
  1. Website + social media — the best combination. Instagram attracts attention. The website closes the sale.

When the team works well together, the business grows twice as fast.

  1. Analytics, improvements, updates

Kakadoo improves its clients' websites month after month:

  • SEO

  • new pages

  • download speed

  • design update

  • new structure

It is consistent work that leads to great results. Promoting a local business starts with a well-designed website, a clear service structure, and trust built through reviews, transparent pricing, and easy navigation. Beauty salons, dental clinics, and bakeries get the most customers when their website works in tandem with local SEO, a Google profile, and regular promotions. Kakadoo helps businesses grow in their city by attracting a steady stream of customers every day!

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