Do you need a website if you have social networks? Let's look at the pros and cons

In 2025, business on the Internet is more present than ever before: Instagram, TikTok, Telegram, YouTube, Threads - it seems that social networks are enough to promote products and services. Many entrepreneurs wonder: do they need a website if they already have active social networks? It would seem that why invest in the development of a website if customers come from Instagram? In this article, we will look at whether a business can do without a website, what the advantages and risks are, and why it is ideally worth using both a website and social networks as part of a unified digital strategy.

How social media can replace a website (and whether it can)

Social media does offer impressive opportunities:

• Quick Start. Create an account in 5 minutes and you're online.
  
• Flexibility and reach. You can publish stories, posts, host live streams, communicate with subscribers.
  
• The audience is already here. People spend hours on social media every day, which increases the chance of reach.
  

However, even strong pages have limiting factors:

• Limited functionality. You cannot fully design the product catalogue, flexibly adjust the structure of information or add complex order forms.
  
• There is no complete control. Your profile belongs to the platform and at any time it can be restricted, deleted or blocked without explanation.
  
• SEO difficulties. Content on social networks is poorly indexed by search engines - this means you get almost no organic traffic from Google.
  

Even if you have 50,000 followers on Instagram, it doesn't mean your business is stable. You are dependent on the algorithms, trends and whims of the platform.

Why a website is a stable asset

A website is not just a page on the internet. It is your digital property that you control on 100%. It has many advantages:

• Full structure. You decide how to present information: in blocks, pages, with filters, forms, calculators.
  
• Trust. People perceive a website as an official source of information. It builds trust, especially when it comes to serious products or services.
  
• Search engine optimisation. The site can be promoted in search engines: write articles, add keywords and get free organic traffic.
  
• Analytics and automation. You can set up analytics, monitor user behaviour and implement CRM, email marketing, chatbots and other growth tools.
  
• Independence. No one can "shut down" your site. You don't lose everything in one day, as it happens with social media accounts.
  

A website is your anchor on the internet. It works 24/7, even if you're not posting a new post or story.

Combine website and social media for maximum results

The best way is to use both website and social media as a unified strategy. Here's how it works:

• Social media is about attraction and engagement. Through Stories, Reels, posts and live streams, you introduce people to the brand.
  
• Website - trust and conversion. On the website a person receives detailed information, compares, makes a decision and leaves an application.
  
• SEO and Content. The website blog publishes useful articles that attract new customers from search engines.
  
• Traffic between platforms. From social networks lead to the website, from the website to Instagram or Telegram. This creates an ecosystem where the customer can choose a convenient way to connect and interact.
  

🔥 Example: you run an Instagram on the topic of handmade candles. On social media: atmosphere, visuals, behind the scenes. And on the website: full shop, shopping basket, payment, blog with candle tips. It works!

Conclusion: whether you need a website if you have social networks

If you are just starting out and you don't have a budget - start with social networks. But as soon as you get your first orders and stability, create a website. This is your asset, your shop window, your sales and growth tool.

Social media gives reach, but a website gives control, trust and stability. In 2025, the winners are those who skilfully combine channels and create a holistic digital presence. The benefits of a website for business:

• Control over content and analytics
  
• Possibility of SEO-promotion
  
• Increased customer confidence
  
• Scalability (shop, booking, blog)
  
• Independence from social media algorithms
  

If you want to create a website that will sell at first sight - Kakadu Studio team is ready to help. We create websites with soul, based on analytics, psychology of perception and real business goals. Write to us and let's build your online success together!