How does blogging increase sales?

Blog - is not just entertainment for word lovers, but a powerful business tool. Companies that blog get 67% more leads than those who ignore it. Why? Because useful content builds trust, builds expertise, and helps potential customers make buying decisions. If your site regularly publishes articles that answer customer questions, the likelihood of conversion increases. A blog is a sales funnel in action!

In addition, blogging allows you to warm up your audience. Customers who read your content begin to see your brand as a trusted source of information. They are more likely to return, sign up for your newsletter, and ultimately make a purchase. Content marketing brings in three times more leads than traditional advertising.

SEO benefits of blogging

Google loves content. The more pages you have on your site, the higher the chance of top. Every article is an opportunity to gain additional search rankings. Statistically, companies with a blog get 97% more inbound links and 55% more visitors. Here are a few reasons why blogging improves SEO:

• Increases the number of keywords that get you found.
• Increases user dwell time on the site.
• Attracts natural backlinks, improving domain authority.
• Allows you to update content, showing search engines that the site is relevant.

In addition, a quality blog reduces the bounce rate. Users stay on the site longer, reading useful materials. And the longer a visitor stays on the page, the higher his value in the eyes of search engines. Another bonus - a blog gives you the opportunity to use long-tail keyword queries, which allows you to attract a more targeted audience.

What topics should I choose for my blog?

Blog topics should not only be interesting to you, but also useful to your audience. Here are some ideas:

• Answers to popular customer questions (e.g., "How to choose the perfect laptop for work").
• Reviews of trends and new products in your niche.
• Your customers' success stories - social proof works better than any advertising.
• Guides and instructions (e.g., How to set up targeted advertising).
• Comparison articles (e.g. "WordPress vs Tilda - what to choose for business").

Use search query analyses (Google Trends, Yandex.Wordstat, Ahrefs) to find out what your audience really cares about.

Another approach is to create evergreen content. For example, tutorial articles, checklists, lists of useful tools. Such content continues to attract traffic for years and is regularly updated, remaining relevant.

How often should I publish articles?

Publishing frequency is the key to success. According to HubSpot, companies that publish 16 or more articles per month receive 3.5 times more traffic than those who publish less than 4 times. However, it's important to strike a balance - quality is more important than quantity. Here's the optimal strategy:

• Minimum - 1 article per week.
• Optimally - 2-3 articles per week.
• Maximum - daily, but only if you have enough resources for quality content.

The key is regularity. Search engine algorithms like stability, and readers get used to a schedule.

In addition to frequency, it is important to pay attention to linking. Each new article should link to previous materials, creating a logical chain of content. This improves site navigation and promotes better ranking.

Blogging is not just "writing" but a powerful marketing tool. It improves SEO, builds brand trust and, most importantly, brings in customers. Want to increase your sales? Start writing a blog today! The main thing is to approach this process strategically: publish quality content, optimise it for search engines and offer your audience really useful information.