What is user experience (UX) design?

UX design (User Experience Design) - is the process of creating user-friendly, clear and pleasant interfaces that make the user's interaction with the product easy and efficient. In simple words, UX is a "feeling."The better the experience, the more likely the user will be satisfied and return again. The better the experience, the more likely the user will be satisfied and return again.

It is important to realise that UX design is not just about beauty and style. It is a complex work, including research, testing, analytics and understanding user behaviour. If your website or app is difficult to use, people will simply leave for competitors where everything is intuitive and convenient.

A good UX helps the user to reach their goal quickly. This is especially important for commercial websites, online shops and services, where any delay or complexity can lead to the loss of a customer.

UX design basics

Creating a quality UX is a combination of several key principles:

• Usability - the site or application should be simple and clear. The less a person thinks about "how things work", the better the UX.
• Accessibility - It is important to consider different user groups, including people with disabilities.
• Simplicity - "The less unnecessary, the better." Clean design, laconic elements, clear structure.
• Speed (Performance) - nobody likes slow sites. The faster the page loads, the more likely the user is to stay.
• Interactivity - convenient buttons, clear forms, feedback on clicks and actions.
• Responsiveness - UX design should be usable on any device: smartphones, tablets, PCs.
• Emotional Design (Emotional Design) - good UX evokes positive emotions, not irritation. Thoughtful design makes interaction enjoyable.

UX is not just about "adding pretty buttons". It's about working with user perception and behaviour to minimise annoyance and maximise comfort.

How UX affects engagement and sales(h3)

Here are a few facts:

• 88% users will not return to the site after a bad experience.
• 70% online businesses are failing because of poor UX.
• Sites with good UX can increase conversion rates by 400%.
• Amazon loses $1.6 billion a year for every second of page load delay.
• Poor UX reduces brand trust: if a site looks outdated, 38% users will leave it.
• 77% users prefer sites with easy navigation.

Bad UX kills sales, while good UX makes the buying process easy and enjoyable. A simple and intuitive website reduces interface hassles, speeds up the selection and purchase process, and therefore generates more revenue.

Imagine an online shop where it's difficult to find products, filters don't work, and the "Buy" button is hidden at the bottom of the page. How many users will stay and bring the purchase to the end? Most likely, only a few.

Examples of good UX in 2025

• Airbnb - easy and convenient accommodation search, detailed information, interactive maps and instant booking.
• Spotify - Personalised recommendations, easy-to-use playlists and a simple interface.
• Apple - minimalistic, logical design that is intuitive to understand.
• Tesla - digital vehicle control panel with intuitive interface, driver-friendly functions.
• Duolingo - game mechanics, easy navigation and motivation of the user for continuous learning.
• Google Search - instant tips, a clear interface and personalised results make it easy to find information.
• Instagram and TikTok - user-friendly navigation gestures, personalised content algorithms and intuitive interfaces ensure a high level of user engagement.

Tips for improving UX

If your website or app isn't delivering the results you want, it's time to think about improving your UX. Here are a few recommendations:

• Do the testing - Use A/B tests and analyticsto see what works and what doesn't.
• Focus on speed - speed up page loads, minimise the number of clicks to target.
• Create clear navigation - users should be able to find the information they need quickly.
• Work with feedback - gather feedbackanalyse user complaints.
• Use micro animations - small animation effects make the interface "alive" and improve UX.
• Optimise the mobile version - in 2025, most users are logging in from their phones.
• Reduce the number of fields on forms - the less data you have to enter, the higher the conversion rate.
• Add autocomplete and tooltips - it makes the process of filling out forms faster and more convenient.

UX design is not just a "trendy" thing, but a critical thing for businesses. A good user experience increases engagement, reduces abandonment and directly impacts sales. In 2025, convenience and speed is a major trend that can't be ignored. If your website or app is difficult to use, it's time to change UX urgently! After all, as the saying goes, "If the user has to think - it's already a bad UX". 😃

So don't make life difficult for your customers! After all, no one wants to feel like a programmer filling out an order form. 😂