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Corporate website or lending page: what to choose for your business?

Corporate Website or Landing Page: what to choose for your business? There's a long-standing debate in the world of web development: what's better - a corporate website or a landing page? The choice is not as simple as it seems, and each of these formats has its own strengths and weaknesses. Let's find out who each option is suitable for, what their goals are, and why sometimes a one-page [...].

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What are interactive elements of a website

Have you noticed how some sites literally invite you to play with them? You click on a button and it winks, you swipe your mouse and animation appears, you fill out a form and you are praised for every correct step. These are interactive elements. They make the site alive, fascinate the visitor and help to solve problems more conveniently. Interactive elements are parts [...].

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Integrating artificial intelligence into e-commerce

It seems that not so long ago, buying online was akin to jumping through hoops: looking for the right product, double-checking the description, hoping that the photo corresponds to reality. But artificial intelligence has come, and everything has changed! Today, your every move in an online shop is carefully analysed to improve your shopping experience. Sounds a bit creepy, but that's how the world of modern e-commerce works. Let's break down exactly how AI is being integrated into [.....]

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How to make a logo memorable: secrets of success and inspiration from global brands

How to make a logo memorable: secrets of success and inspiration from global brands A logo is more than just a picture. It is the first association that people have when you mention your brand. A good logo stays in the memory for a long time, while a bad one only raises the question, "What was that?". Why is a memorable logo important? A good logo is not only about aesthetics, but [...].

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What is the corporate identity of a website

What is brand identity? Think of brand identity as the clothes you wear on a first date with a visitor to your website. If the "outfit" fails to impress or looks chaotic, the user will quickly leave for someone who knows a lot about presentation. A website's brand identity is a set of visual elements that reflect your brand's personality and make it recognisable. [...]

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What types of web design are there

What types of web design are there? Let's be honest: if content is king, web design is its front suit. And it better not show up in places of observation in its bear pyjamas, or users will close your site faster than they'll switch off their alarm clock on Monday morning. But how do you choose a design? And which suit will suit your project? Today we'll break down the five basic [.....]

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What is SEO content optimisation: a simple explanation

What is SEO content optimisation: a simple explanation Imagine that your website is a star, and the internet is a huge sky where there are millions of such stars. How do you make yours get noticed? That's what SEO is for - a set of tools and rules that help your website shine brighter than the rest in the eyes of search engines. SEO (search engine optimisation) is like [...].

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What sites bring income? Secrets of earning money on the Internet

What sites bring income? secrets of earning money on the Internet In today's world, money is literally in the air... the Internet. People create sites, and those begin to bring income, but how does it work? Let's try to understand how to choose the right topic and what you need to do to turn the site into a source of stable income. Nowadays, the Internet is not just a place [...].

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Ways to advertise on the internet.

Online Advertising Advertising is the ultimate business trump card in an age where we can't part with our phones even when we sleep. In a world where morning coffee starts with a news feed and evening ends with surfing marketplaces, advertising is becoming a consistent part of any self-respecting brand's strategy. Let's understand what types of online advertising exist and which [...].

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WordPress make a website, what's next?

WordPress make a website, what's next? Building a website on WordPress is a great first step in the world of online presence. You've chosen a template, built a page, and maybe even started a blog. However, the mere fact that the site exists doesn't guarantee success yet. It will take a lot of effort for it to start attracting visitors, hold their attention, and ensure that it achieves your goals. After [....]

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How to create a website yourself?

How to create a website yourself? Creating a website is a task that seems simple thanks to modern constructors and a lot of tutorials. Many, asking the question "where to create a site". , decide to try it on their own. However, in practice, the process can be more complicated than it seems. In this article we consider what difficulties you may encounter, and why sometimes it is better to turn to professionals. [...]