Category: Blog

A blog is not just entertainment for word lovers, but a powerful business tool. Companies that blog get 67% more leads than those who ignore it. Why? Because useful content builds trust, builds expertise, and helps potential customers make buying decisions. If your site regularly publishes articles that answer customer questions, the likelihood of conversion [...].

A/B testing is a method of comparing two versions of a web page, email newsletter, or other marketing element to determine which one performs better. Imagine you have two versions of your main button: red and blue. How do you know which one brings in more clicks? Simply show one half of your users the red one and the other half the blue one, and then compare the results! This method [....]

Marketing automation is not just a fashion trend, but a real saviour for businesses. Imagine that you have an invisible assistant who 24/7 deals with mailings, collects leads, analyses customer behaviour and even launches advertising campaigns. At the same time, he or she doesn't ask for a salary, doesn't go on holiday and doesn't get sick. It's a beauty, isn't it? Simply put, marketing automation is [...].

Have you ever noticed how small animations on a website can make your interaction with it much more enjoyable? These barely noticeable but powerful design elements are called micro-animations. And while they may be tiny, their impact on the user experience is huge! Micro-animations can improve UX, make the interface more intuitive, and even evoke pleasant emotions in the user. They can [....]

Colour is not just a visual element, but a powerful tool that influences user behaviour. Imagine: you go to a website and everything is in acid green shades with bright red buttons. Do you feel the tension? Maybe you want to close the tab as soon as possible. Now imagine soft pastel shades with contrasting but harmonious accents. A completely different feeling, right? Colour affects perception, emotions [...].

In the world of the Internet, security plays a key role. One of the most important technologies that protect user data is an SSL certificate. But what is it and how does it work? SSL (Secure Sockets Layer) is a protocol that creates an encrypted connection between a server and a user's browser. If a website uses SSL, its address in the browser bar starts with HTTPS [...].

Fonts are the invisible hero of design. When you visit a website, you don't think about fonts if they are chosen well. But make a mistake and the text becomes a puzzle that makes you want to run away. So how do fonts affect our perception? Interesting fact: According to a study by MIT, the visual structure of text affects its perception by almost 62%, which [...].

Website usability is not just a buzzword, but a strategic tool for growing your business. Imagine that your website is a shop. If everything is convenient, products are in their places, and the cash register works without delays, customers are happy to come back. The usability of a website directly affects user experience (UX) and, as a result, conversion rates. If [....]

Choosing a hosting service is like choosing a house for your website. This choice determines how cosy your users will be on your web resource. This is the foundation that can both help your site to thrive and ruin it. But how to choose a reliable hosting, so that the site works without interruptions, and its owner did not tear his hair at [...].

When was the last time you closed a site because it was taking too long to load? Probably not that long ago. Studies show that over 50% users abandon pages that take longer than three seconds to load. Fast loading speed isn't just a nice-to-have detail, it's a major factor in a website's success. The loading speed of https://pagespeed.web.dev/ is a key aspect of your [...]

In the world of modern technology, websites are becoming an integral part of business life. However, the success of a website often depends not only on attractive design or quality content. The adaptability of a website - its ability to adapt to devices with different screens - is becoming increasingly important. But the question arises: is it a necessity or just another trend in web design? Let's get to the bottom of it. A few years ago [....]

"This restaurant deserves five stars! " "Bad delivery, not recommended." Recognise that? These are the very reviews that shape our impression before we even look at a menu or choose a product. In today's world, review sites have become a key factor in determining customer trust. The more positive comments users see, the more likely they are to choose your [...].

You have visited the site and suddenly caught yourself thinking: "Something is wrong here, but what is it?". And it may not be because of complicated navigation or lack of discounts, but because of... colours! Yes, yes, colour psychology is a powerful tool that, if used correctly, can literally draw customers to the site (or scare them away, if something went [...]).

Imagine that the Internet is a huge library with billions of books. You go there in search of information, but how can you find the right book among such chaos? This is where search engines come to the rescue, playing the role of an omniscient librarian. Let's see how they perform this complex task. How search algorithms work Search algorithms are a set of instructions and rules, [...].

If you've ever wondered how a web application differs from a regular website, you're not alone. At first glance, this distinction seems blurred, but a closer look reveals that the difference is not only in terms, but also in their functions, technologies, and purposes. Let's get to the bottom of what's behind these concepts and why it's important to know the difference. What can [...]