🌟 Context not getting results? Time to expand your horizons!
Not all advertising is equally useful. 📉 Context eats up your budget, but no sales?
Relax: competent marketing doesn't stick to one channel.
🧠 Alternatives for growth:
🔹 SEO - organics rule. Quality website + content optimisation = free traffic for months to come.
🔹 Social media - be where your audience is!
Case studies, lifehacks, storis + targeting = recognition and customers.
🔹 Referral marketing - the sundress works!
The "Bring a Friend" programme is capable of doubling the flow of customers without any advertising investment.
🔹 Content marketing - Your blog, videos and guides turn "passersby" into buyers.
💬 Success isn't about bidding in an advertising auction. It's strategy, comprehensiveness and the right people by your side.
👉 At Kakadoo Studio, we don't just build websites - we build a growth ecosystem for your brand.
In 2025, it's already hard to sell simply - it's already hard to sell. People are tired of being "sold to". They want to participate. And win.
Gamification - that's the secret that turns a customer into a fan.
📊 Facts: - Increased engagement by 3 times
- Repeat purchases +45%
- Loyalty that costs more than a discount
🎯 What really works:
Scores and levels - the more activity, the higher the status
Mini-games, wheels of luck, randomisers - emotion = attention
Collections - people like to "reassemble"
Challenges and quizzes - engage and collect leads
Feedback and UGC awards - content that sells
🔥 Examples: - McDonald's: Monopoly works every year.
- Duolingo: learn a language for the sake of streak
- Nike Run Club: running for ratings
💡 How to implement without a budget? - Start a challenge in the stories
- Take the "Which product is right for you?" quiz.
- Give "stars" for shopping
- Come up with 3 levels of loyalty programme
👉 Gamification is not a game. It's a strategy that holds your attention.
Get involved and the sales will come on their own.
Context is getting more expensive, competition is growing, and users are too lazy to even click? Welcome to the reality of 2025! 😅
But targeted advertising still works - if you know, where и as.
🎯 What decides:
💡 What works best:
🔥 Advice from the future:
💬 Advertising 2025 is not magic. It's clear strategy, analytics and creativity. Whoever is ready - gets leads. Who is not - just drains money.
On the internet, you're either a star or a suspect. Yes, yes, that's how the digital world works.
Today. reputation decides whether they buy from you or a competitor.
🧠 People: - read reviews
- checking social media
- to see how you respond to criticism.
📉 One negative unanswered comment = minus 10 potential customers.
📈 And one good review + competent response = dozens of new sales.
What to do?
💬 Monitor everything:
- Google Alerts, YouScan, BrandMentions
- Social networks, forums, chats, reviews
🤝 Work with feedback: - Give thanks for the good things
- Respond to bad things calmly and constructively
- Reward satisfied customers with testimonials and bonuses
🧯 If a crisis broke out: - Don't be silent
- Admit mistakes (if any)
- Give an official comment
- Use PR + SEO to drown out the negativity
📢 Use good testimonials as marketing: - Include in product cards
- Spread the word in the stories
- Show it in an advert
- Do reposts and case studies
✅ Reputation is your asset. Take care of it as you would a product.
And remember: whoever controls trust controls demand.
💬 Chatbots in B2B - your secret agent on the front line of communication
Imagine: a client writes to you at 3 in the morning. The manager is asleep, but the bot has already replied.
🤖 "Hello, I can help with your order right now."
This is what effective B2B engagement looks like today.
Automation = speed, accuracy and savings.
📌 When a bot is better than a human:
- works 24/7 (and doesn't drink coffee ☕)
- doesn't get tired, doesn't make mistakes
- handles routine instantly
- integrates with CRM and sends reminders
🚀 What he can take on:
- Qualification of leads - the hot leads are passed on to the manager
- Customer support - from delivery to warranty
- Onboarding - welcome, instructions, mini-tests
- Internal processes - applications, meetings, schedules
- Recommendations - smart, personalised recommendations, like Netflix
- Quality control - collects feedback, generates reports
⚙️ But a bot ≠ a robot without a soul.
Not to piss you off, but to help you, it's important:
✅ Writing like a human being
✅ Leave the output to the manager
✅ Consider language and context
✅ Don't be pushy
✅ To learn and evolve
📈 Bonus: companies that have implemented chatbots reduce costs and speed up processes by 2-3 times.
💡 A chatbot in B2B is not just a trendy tool. It's the key to digital maturity and real efficiency.
If you're not using a bot yet - your competitors are already communicating with your customers for you.
🚀 Where are the customers going? And how to stop it.
A thousand visitors to the site - and only 10 purchases? The other 990 just... disappeared. 🕳
Like crumbs in the path - lost in an unaligned sales funnel.
But there is a solution: a vortex that won't let go!
📈 Companies with a well-built funnel receive 80% has more leads at the same cost (HubSpot).
🎯 What you need to know:
🔹 Awareness - your site should be a hit at first sight.
💡 A vivid headline, a video presentation, a checklist per email and you've already got a contact.
🔹 Interest - time to flirt!
📸 Before/after cases, timers, UGC content, games with bonuses. Let the client himself not realise how he started wanting it.
🔹 Decision and Action - remove anything unnecessary on the path to purchase:
✔️ Minimum fields
✔️ Guest Pay
✔️ Transparent price
🧠 Automation in action:
🤖 Chatbots, push notifications, smart baskets and email chains under behaviour.
Case study: children's eCom implemented automation - and got +62% conversions.
💬 Lifehack: "Ivan, you forgot an item in your basket. Here's a bonus especially for you!" - works like a spell.
🔥 The funnel is not a template, but a living mechanism.
Test. Optimise. Enchant.
Try at least one intake and you'll see results as early as tomorrow.
👇 Where is your funnel "leaking"? Write in the comments - we'll help you patch it up.
📬 Email marketing 2025: time to forget "Buy Now!"
Newsletters no longer work by the old rules. In 2025, the one who knows how to do it wins to speak personally, engage emotionally and send on time.
🚫 Obsolete:
- Identical promotional emails → to basket
- "Free, urgent, guaranteed!" → to spam
- Long webs of text → 👀 skip
🔥 What's working now:
✅ Immersive stories and before/after cases.
✅ Mini-courses In letters (yes, yes, educate, don't sell)
✅ UGC contentlike Sephora: customers show how they use the product and sales go up!
✅ Dynamic content - each subscriber has a different letter
🤖 Personalisation 2.0:
📍 Geolocation → nearest offline shop
🛒 Purchase History → accurate recommendations
🎂 Birthday → discount on just the right day
💌 TOP Services:
🧠 Klaviyo - perfect for eCommerce
⚙️ ActiveCampaign - automates everything
🚀 Brevo is startup friendly
🔐 How not to get spammed:
✔️ Double Opt-In
🧼 Regular cleaning of the base
📊 A/B tests + perfect dispatch time
💡 Companies that have implemented AI and personalisation have increased conversions by up to 40%!
📲 Ready to improve your newsletters? Start with one trend today and watch engagement grow.
👇 Which trend will you implement first?
🎨 How to be inspired by design rather than copying it? 🔥
Design is the art of inspiration, but where is the line between analysis and banal plagiarism? Benchmarking in design helps you learn best practices, adapting them to your audience.
🔍 Where to look for ideas:
💡 Dribbble, Behance, Awwwards are the top design platforms.
📊 Competitor analysis via SimilarWeb and Ahrefs.
📱 Pinterest and Instagram are inexhaustible sources of visual solutions.
🌍 Offline world: packaging, interiors, architecture.
🚀 How to adapt rather than copy?
✅ Disassemble, why design effectively, not just copy.
✅ Take note your audience - other people's solutions may not work.
✅ Test and experiment - find it unique features.
✅ Create own styleinstead of getting lost amongst the clones.
💡 General rule of thumb: the best design is not blind borrowing, but thoughtful adaptation. Get inspired, but stay original! 🔥
🔍 SEO strategies 2025: what's working right now? 🚀
Google's algorithms are changing, old methods are losing effectiveness, and competition is growing. So how do you stay on top of the search results? Catch keywords SEO tricks of 2025:
🎙 Voice search - up to 58% requests come through assistants. Optimise content for conversational phrases and FAQs.
⭐ Testimonials - now they are more important than links! The more real reviews with keys, the higher your position.
🔗 Internal re-linking - Create logical links between pages for better Google indexing.
⚡ Speed and Core Web Vitals - If the site takes a long time to load, you can forget about the TOP. Optimise!
✍ Content is king. Helpful, expert articles and regular updates are your ticket to top positions.
🚀 Don't wait - implement! Competitors are already adapting to the new algorithms. Start optimising your website today and take a leading position in 2025!
🔥 A product card that sells itself!
You only have 15 seconds to convince a customer to buy! ⏳ How? Make your product card as catchy as possible - from UX to content and visuals.
What should be in the perfect card?
✔️ The killer title is not "Men's Sneakers" but "Nike Air Zoom Pegasus 39 Running Sneakers" (+36% to clicks!).
✔️ Bright price - discounts with the old price crossed out are magically eye-catching.
✔️ The "Buy" button is contrasting, with a clear call to action (+20% to conversions!).
✔️ Reviews and Ratings - Products with reviews are bought more often on 270%!
✔️ Photo and video - 80% solutions
are taken on a visual basis. Show the product in action!
How do you write a description that sells?
🔹 Benefits, not features - not "100% cotton" but "Soft cotton that doesn't irritate the skin".
🔹 Emotions - "Feel like a chef with this sharp knife!"
🔹 Short and to the point - lists instead of "sheets" of text.
Visual = trust
📸 Quality photos on white background + in use.
🎥 Video review - momentum increases confidence.
🔄 360° review - +22% to sales!
Summary: A product card is a mini sales department. Make it user-friendly,
informative and beautiful - and customers will say "Yes!" 🚀
🚀 A sale that makes a profit, not a loss! 🔥
Discounts can both double your sales and turn your business into a loss-making one. Only 30% sales actually increase profits! Why? Because a successful promotion is not just a price cut, but a well thought out strategy.
🎯 How do you make a sale effective?
✅ Take your pick correct time (Black Friday, seasonal discounts) 📆 📆
✅ Create sense of urgency (timers, limited stocks) ⏳
✅ Use personalised offers (customers love a discount for them) 🎯
✅ Explain clearly. promotional termsto avoid confusion 📢
✅ Support the sale adverts - or no-one will know about your super offer 🚀
❌ What are the mistakes that kill a sale?
🚫 Constant discounts - customers are just waiting for the next price reduction
🚫 Too difficult an environment - people leave without figuring it out
🚫 Excessive discounts - reduces brand value and hits profits
💡 The right sale is not only a quick sales boost, but also a powerful tool to engage customers and increase loyalty!
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