WEB STUDIO KAKADOO
Email marketing in 2025 is not just mass mailings, but point-to-point communications where artificial intelligence and engagement psychology work in tandem. According to Statista, the email marketing market will reach $17.9bn by 2025, and competition for attention in the Inbox will tighten. Why it matters. But old strategies don't work anymore. Let's break down how to adapt. Which emails [....]
In the world of design, inspiration is the engine of progress. But where is the fine line between creative analysis and banal copying? Benchmarking in design helps you study successful examples without turning your work into a clone of someone else's ideas. Properly analysing competitors is not just about borrowing solutions, but about adapting the best for your audience and standing out. Let's take a look at how to get inspired by [...].
The world of search engine optimisation never stands still, and 2025 is no exception. Google algorithms are getting smarter, user behaviour is changing, and old techniques no longer work as effectively as they used to. To stay on top of the search results, it's important to not only follow trends, but also adapt time-tested tactics. Let's look at the key SEO strategies of 2025: the impact of voice [...].
A product card is more than just a description and a photo. It's a miniature sales team that either convinces a customer to place an order or gets them to leave for a competitor. According to Nielsen research, 55% users spend less than 15 seconds on a product page. That means you only have a moment to snag attention and turn a visitor into a customer. Let's break it down, [....]
Sales are a powerful tool for increasing sales, attracting new customers and building audience loyalty. However, not every promotion ends in success. According to McKinsey research, only 30% of sales lead to a real increase in profits, and the rest either do not have a significant effect or even cause losses. For a sale to really work, it is important to consider many factors: from the timing of the sale to [...].
Headings are an important part of every page. They help users to quickly understand the content of the text, and help search engines to evaluate how useful your site is. But incorrect use of headings can ruin both SEO and readability. Let's understand how to design headings correctly! Headings are the framework of a page. They help to break the text into manageable blocks and emphasise [...].
Reviews aren't just a way to convince new customers of the quality of your products or services. They have a direct impact on SEO, helping your website rise higher in the search engine rankings. Today, search engines strive to show users the most useful and authoritative sites, and reviews play an important role in this. After all, they build trust, improve user experience and signal [...].
A website is not only an online showcase of a business, but also an external tool for storing data, interacting with users, and conducting transactions. However, in 2025, with cyber threats becoming more sophisticated, protecting a website from hackers is becoming an important defence for web owners. In this article, we'll review the top threats to websites, offer cybersecurity tips, and [...].
The world of web development is constantly evolving, and with it, the requirements for content management systems (CMS) are changing. In 2025, website owners are not just looking for a platform to host content, but a tool that provides ease of management, speed, security and flexibility. Choosing a CMS has become a strategic decision that impacts business growth, SEO results and user experience. Artificial [....]
In today's digital world, information consumption is changing at breakneck speed. Users are less and less likely to read long texts and more and more often choose video as their main source of information. Video content has long ceased to be something additional - now it is one of the key tools of marketing and interaction with the audience. If you still don't have video on your website, it's worth thinking about: [...]
Every marketer dreams of one thing: for a visitor to not just look at a website and disappear, but to take an action - buy, subscribe, download, register. That's what CTAs (Call to Action) are for. Let's understand how to create powerful, working calls to action that will not leave users indifferent. Creating an effective CTA is not just about writing text on [...].
Effective website traffic analysis is the key to the successful development of any online project. By understanding who visits your site, where users come from, what pages they are most interested in, you can not only increase conversion rates, but also significantly improve user experience. In this article we'll break down popular tools for analysing traffic, talk about how to choose metrics for tracking, [...]
Choosing a domain name is one of the most important steps in creating a website. It affects memorability, promotion and brand perception. A good domain should be short, clear and easy to pronounce. Studies show that 75% users remember sites with simple and associative names, while complex or long domains get lost in the flow of information. In addition, a domain is [.....]
UX design (User Experience Design) is the process of creating user-friendly, clear and pleasant interfaces that make user interaction with a product easy and efficient. In simple words, UX is the "feeling" a person gets when using a website, app or any digital service. The better this experience is, the more likely the user will be satisfied and come back again. It is important [....]
If your website isn't optimised for mobile devices, then you're losing customers. In 2024, more than 60% of all internet traffic will come from mobile devices, and Google has long been using Mobile-First Indexing, ranking sites on mobile-first. This means that if your site doesn't display well on a smartphone, its search position can drop precipitously. [...]
