WEB STUDIO KAKADOO
In a world where thousands of new articles are published every day, getting a steady flow of traffic is a real victory. We're not talking about momentary bursts of interest, but about long-term results. Content that consistently works for you is the foundation of the SEO machine. In this article we will tell you how to create just such content: "evergreen", conversion, useful and interesting. There will be a lot of [....]
In recent years, artificial intelligence has rapidly entered the world of web design. Layout generators, automatic colour palettes, creating logos and even texts - all this can now be done by a machine, but... The question arises: will neural networks replace designers in the near future? The answer is not so unambiguous. Let's find out what AI can do today, what advantages it has and where it is still [...].
In today's digital world, a website is not just a business card for a company, but a full-fledged working tool for promotion, sales and interaction with the audience. However, creating and maintaining a website can be a costly endeavour. The good news is that there are many free services on the internet that can help you analyse, optimise and improve your web resource without incurring unnecessary costs. In this article [....]
In today's digital world, a website is not just a business card, but a full-fledged asset, a sales tool and a channel of interaction with the audience. However, as online business grows, so do the risks: hacker attacks, viruses, data leakage and loss of access to the resource. Especially vulnerable are sites on popular CMS, such as WordPress. In this article, we will examine how to effectively [...]...
In 2025, business on the Internet is more present than ever before: Instagram, TikTok, Telegram, YouTube, Threads - it seems that social networks are enough to promote products and services. Many entrepreneurs wonder: do they need a website if they already have active social networks? It would seem that why invest in the development of a website if customers come from Instagram? In this article, let's look at whether a business can [...].
The world of web design is changing rapidly, adapting to user tastes, technology and new business needs. The year 2025 promises to be particularly intense in terms of innovations. Companies that want to stay on the wave, must take into account the current trends not only in visual presentation, but also in technology. In this article, we will tell you which web design trends 2025 will lead the way, what is worth [...]
In today's digital world, a website has only a few seconds to make a first impression. And it is these seconds that decide whether the user will stay to study your product or instantly leave for your competitors.Creating a website that literally "sells" at first sight is an art that combines the psychology of perception, competent UX/UI-design and a strategic approach to content. In this article [....]
Creating a website is not just a matter of beautiful design. It is a complex process in which it is important to take into account hundreds of nuances. Mistakes at the start can lead to loss of traffic, customers and money. In this article we will talk about the most common, but often unnoticeable mistakes in the development of sites, and most importantly - how to avoid them. Frequent mistakes in planning and [.....]
Targeted advertising is a powerful tool for attracting customers, but the world of digital marketing is changing so fast that what worked yesterday may not work today. In 2025, advertising algorithms are getting smarter, competition is growing, and users are less and less likely to respond to the same type of adverts. Where to look for your audience now and how to get maximum conversions? Let's find out! Facebook, Instagram, [...]
You have launched advertising, search engine promotion or are actively promoting in social networks - there is traffic to the site, but no sales. Users come in, look, study, but do not leave an application and do not make a purchase. Why does this happen? It's all about insufficient warming up of the audience. In this article we'll look at why users don't convert into customers, how to build trust and what tools [...].
Contextual advertising is one of the most popular ways of attracting customers. However, it happens that the invested funds do not pay off, requests are too expensive, and traffic does not bring the expected results. What to do in such a situation? You should not panic! Instead of endlessly raising the rates in the auctions of advertising, it is worth paying attention to alternative sources of traffic. Let's see why context [...].
Modern businesses are constantly looking for new ways to attract and retain customers. In a highly competitive environment, traditional marketing methods no longer work. People are tired of the same type of advertising and demand interactive interaction with the brand. That's why more and more companies are implementing game mechanics, turning interaction with customers into an exciting process. Gamification is not just a trend, but a powerful tool that [...]...
In the digital age, a business's reputation is not only shaped offline, but also online. Consumers study reviews, social networks, ratings and publications before deciding to co-operate. One negative comment can scare away customers, while a competently built image can bring hundreds of leads. Trust plays a key role in business today. Think of how you yourself choose a service [...].
B2B communications is a complex, multi-layered process that requires responsiveness, accuracy and personalisation. In today's world, automation is increasingly penetrating business processes, and chatbots are becoming an integral part of effective communications. How exactly do chatbots improve B2B interactions? Let's break it down. Where a chatbot is more effective than live chat Live chat with a manager always seems preferable, but in a number of situations a chatbot can outperform live chat: [...]
Imagine: 1000 visitors come to your website, but only 10 buy. Where do the other 990 disappear to? They get lost at different stages of the sales funnel - like bread crumbs scattered along an unoptimised path to purchase. But here's the good news: a properly configured funnel can increase conversion rates by 3-5x! According to HubSpot, companies with fine-tuned funnels get a [....]
