WEB STUDIO KAKADOOWEB STUDIO KAKADOOSetting up Google Ads for your business: selecting keywords, defining the geographical reach of your adverts, creating adverts, managing your budget and tracking enquiries.
What is contextual advertising?
Contextual advertising refers to adverts that are shown to people who are already searching for a specific product or service on Google.
A user enters a search query, sees a relevant advert and is taken to a website or landing page. This type of advertising helps to quickly attract targeted traffic, gauge demand and generate enquiries about specific services.
Advertising is more effective when the advert leads to a page that precisely matches the user’s search query.
Setting up contextual advertising involves analysing the business, defining objectives, selecting keywords, creating adverts, configuring targeting by location, setting a budget and tracking enquiries.
We determine what the advert should achieve: enquiries, phone calls, sales, website visits or the promotion of a specific offer.
We take into account the geography, language, needs and search behaviour of potential customers.
We collect the search terms that customers use to look for a service or product, and add negative keywords to exclude irrelevant ad impressions.
We create titles and descriptions that match the search query and lead to the relevant page.
We set up the geographical targeting, the ad schedule, the advertising budget and the call-to-actions.
Once the campaign is live, we analyse clicks, enquiries and cost per result. We then adjust the search terms, negative keywords, ad copy, targeting and budget allocation.
Monitoring and optimisation help to identify which adverts generate enquiries and which simply use up the budget.
The cost of contextual advertising depends on the advertising budget, the level of competition, the region where the adverts are displayed, the cost per click, the number of search queries, and the amount of work involved in setting up and managing the campaign.
The expenses consist of two parts:
CPC — cost per click
Shows how much it costs for a user to click on an advert.
CPM — cost per thousand impressions
Used in campaigns aimed at reach and brand awareness.
CPL — cost per lead
Shows how much a business pays for each enquiry it receives.
competition within the niche;
city or region where the screenings are taking place;
the cost of key search terms;
the quality of the adverts;
the quality of the website or landing page;
the number of applications required;
the duration of the advertising campaign.
The exact budget is determined following an analysis of the business, the competition and the advertising objectives.
To launch an advertising campaign, you need a clear value proposition, a website or landing page, an advertising budget and lead tracking set up.
Advertisements should link to a page that exactly matches the advert. The user should immediately see the relevant service or product, its key benefits, the terms and conditions, and a clear way to get in touch.
Without analytics, it is impossible to determine exactly which adverts and search queries are bringing in customers.
Kakadoo Studio creates websites and landing pages with future advertising in mind, and then integrates the page, adverts and analytics into a single customer acquisition system.
We don’t treat advertising as something separate from the website. First, we check whether the offer is clear, whether it’s easy to submit an enquiry, and whether the page is ready to receive paid traffic. We then set up search queries, targeting by location, adverts, the budget and performance tracking.
If the website already exists, we can review it before launching the advertising campaign and identify what changes would help make more effective use of the advertising budget.
We do not promise a fixed number of enquiries or guaranteed sales growth. Our aim is to create a transparent advertising system, track results and optimise the campaign based on data.
Contextual advertising consists of adverts that are shown to people based on their search queries. It helps to attract users who are already interested in a particular product or service.
The cost depends on the advertising budget, the level of competition, the region, the keywords and the scope of work involved in setting up and managing the campaign. The exact amount is calculated following an analysis of the project.
No. The advertising budget is usually paid separately to the advertising platform, whilst setting up and managing the adverts is a separate service.
The setup includes analysing the objective, selecting keywords, creating adverts, configuring the geographical targeting, setting the budget and tracking target actions.
Account management helps you keep track of expenditure, analyse campaigns, pause underperforming queries and adverts, and allocate your budget more effectively.
It is best to direct adverts to a website or landing page where the offer is clearly set out and there is a straightforward enquiry form, a telephone number or a messaging app button.
Yes. Before going live, you need to check the copy, the mobile version, the page load speed, the enquiry form and the analytics setup.
Yes. You can target your adverts to a specific country, region, city or location. This is particularly important for local businesses.
No. The number of enquiries depends on demand, competition, budget, the offer, the quality of the landing page and how enquiries are handled. The campaign can be regularly analysed and improved.
