Today, customers start their search for services not by walking around town, but by using Google. Even if a beauty salon is located in the neighbouring building, people will first type in «beauty salon nearby» or «manicure + city.» The same applies to dentists, bakeries, barbershops, cafés, fitness studios, and any other local business.
That's why the website has become the main sales tool. It works 24/7, displays services, collects applications, builds trust, helps people find you on the map, see your promotions and sign up with one click.
Kakadoo doesn't just create websites — we create working tools that bring customers to your city.
We analyse the niche and competitors, develop an SEO structure, implement keywords, create a sales-oriented design, and launch promotion.
In this article, we will explain in detail how local promotion cases work for beauty salons, dental clinics, and bakeries, which solutions lead to rapid growth, and which mistakes most often kill traffic.
This article is essentially a practical guide to promoting small local businesses, based on Kakadoo's real-life experience.
The beauty industry is one of the most competitive. Every city has dozens of salons, studios, and home-based stylists, and you have to win the customer's attention in literally 5–7 seconds.
It is the website that helps the salon stand out, showcase its stylists, portfolio, prices, promotions, and inspire trust.
🔹 Kakadoo case study: how we increased enrolment by 63% in just 2 months
A beauty salon in a small town relied solely on Instagram. The problems were standard:
What we did:
💛 What worked best:
🚀 Result:
+63% applications in the first 60 days, the number of new customers increased threefold, and regular customers began to use the website as a convenient way to make appointments.
Dentistry is a niche that requires trust. Clients will never make an appointment if the website raises doubts, lacks transparent pricing, or does not provide descriptions of procedures or photos of doctors.
Kakadoo creates medical websites in such a way that people immediately feel calm and secure.
🔹 Case study: A clinic that increased its patient flow by 78%
The old version of the website was weak: there was no service structure, no information about doctors, and the website did not display well on mobile phones.
We have created a new website for a dentist that fulfils key objectives:
SEO keywords:
dentistry + city, implant price, dental treatment nearby, dentist website, dentist + district.
💛 What worked:
🚀 Result:
+78% organic traffic, a 2.3-fold increase in the flow of requests, doctors received appointments for weeks in advance.
A bakery is a local business that depends entirely on the people who live nearby. But few people know that a well-designed website for a bakery can increase sales by tens of per cent.
Especially if local SEO is used.
🔹 Case study: family bakery + sales growth of 40%
The bakery existed for 10 years and lived off passing traffic. But residents of neighbouring areas simply did not know about it.
We have created an atmospheric website:
SEO keywords:
bakery + town, baked goods nearby, home bakery + neighbourhood where to buy fresh bread.
💛 What worked:
🚀 Result:
+40% sales in 2 months, +31% new customers, the bakery started taking orders for holidays directly through the website.
This formula works in any niche, and is particularly effective in local business:
For beauty salons:
For dentistry:
For the bakery:
Google favours local websites. If you do everything right, you will be on the first page.
We are always optimising:
They always work. There are different options for different niches:
Beauty salon:
Dentistry:
Bakery:
When the team works well together, the business grows twice as fast.
Kakadoo improves its clients' websites month after month:
It is consistent work that leads to great results. Promoting a local business starts with a well-designed website, a clear service structure, and trust built through reviews, transparent pricing, and easy navigation. Beauty salons, dental clinics, and bakeries get the most customers when their website works in tandem with local SEO, a Google profile, and regular promotions. Kakadoo helps businesses grow in their city by attracting a steady stream of customers every day!

