WEB STUDIO KAKADOOWEB STUDIO KAKADOO(expert article by Kakadoo Studio)
In 2025, local brands — beauty salons, showrooms, service providers, small shops, health studios, trainers, and artisans — most often start their journey on Instagram. It is a convenient platform with an existing audience, where it is easier to convey emotions, atmosphere, and tangible results. However, there is a problem: Instagram is not a substitute for a website.
It is the combination of «Website + Instagram» that gives local businesses sustainable growth, a steady stream of enquiries, and Google's trust.
At Kakadoo Studio, we work daily with brands that initially existed only on social media, but after launching their websites, they dramatically increased their sales through effective SEO and social media integration.
Let's figure out why even those who «can already be found on Instagram» need a website, how to effectively link the two platforms, and which strategies yield the best results.
Today, many local brands exist solely on Instagram. But even if you have great photos, lively stories, and an active audience, you are still dependent on algorithms, blocks, unsubscribes, and a lack of search visibility.
Here are the main reasons why a website is essential:
People are looking for services via Google, not through social media. And if a salon only advertises sugaring, make-up or stylist services on Instagram, Google simply cannot promote it.
Instagram can be blocked, accounts can be hacked — businesses will be left without customers.
Your website is your territory. It belongs to you.
This is something that is not found on social media.
The professional website says:
“We are a stable local business, we operate officially, we are responsible.”.
In 84% cases, customers check the website before making a purchase.
It's like breathing: in and out.
The website brings customers from Google and Instagram, warms them up, and converts them into sales.
PORTFOLIO:
Integration is not just about «adding a link to your bio.» It is an entire system that increases traffic, enquiries, and trust.
Below are the most effective methods.
What we do:
Why is this necessary?
Instagram → website → online booking → customer.
How it works:
What it provides:
Kakadoo often implements this block for salons, studios, and shops.
Benefits:
This way, we strengthen both platforms simultaneously.
What we do:
Why it's important:
Instagram does not allow you to manage bookings conveniently. On the website, you can do this professionally.
We create SEO content (like this) that:
Example:
Article «How to choose a manicurist in Potsdam» ↑ traffic
You can make 10 posts, 3 Reels, and 5 stories from it.
What we are configuring:
As a result:
You understand what really brings in money:
This turns chaotic promotion into a strategy.
Instagram: showcasing work → warming up Website: service + price + booking → sale Result: 3–5 times increase in conversion.
Instagram: fittings, Reels, reviews Website: catalogue, sizes, delivery Conclusion: we sell even to those who do not write in Direct.
Instagram: emotions, packaging, videos Website: shopping basket, payment, categories Result: stable sales without correspondence.
Instagram: trust Website: information, schedule, booking Result: more regular customers.
Put a + / – opposite each item:
✔ Website
✔ Integration
If 3–5 points are marked “no”, your ligament is not working at maximum capacity.
At Kakadoo Studio, we see that brands that use both their website and Instagram grow 3–10 times faster than those that only use social media.
A website provides stability and SEO. Instagram provides trust and emotion. Together, they create a strong, steady stream of customers!
