WEB STUDIO KAKADOOWEB STUDIO KAKADOOThis is one of the most frequent yet most worrying questions from our clients at Kakadoo. You've just launched a new website - beautiful, user-friendly, text-filled - and you're eagerly updating your search results: "Where is it? Why isn't it on Google?" Don't worry, it's normal.
Google website indexation: how it works
First a bit of theory. Indexing is the process by which a search engine detects your site, scans its pages and adds them to its database (index). Only after indexing can a site appear in search results.
The speed of indexing depends on several factors:
On average, a website is indexed by Google within 3-10 days, but in some cases it can take up to 2-4 weeks. If the site was created correctly, with correct technical optimisation, and immediately connected to Google Search Console, indexing is faster.
It's important to understand: Google doesn't have to index all the pages on your site. It "scans" them for their value to users. Therefore, having original, well-structured content is your main trump card.
Kakadoo tip: Connect your site to Google Search Console as soon as you launch it. Add a sitemap, check for errors - and you'll speed up the indexing process considerably. It's also a good idea to place at least one external link to your site - from social media, an online catalogue or forum. This creates a signal for the search engine.
Now we get to the most patient question, "When will SEO start working?"
SEO is not a magic button or a paid advert where you pay and get clicks immediately. It's a process that gains traction gradually. Here's what it looks like:
It is important to understand: SEO is like an investment. It requires patience, but with the right strategy, results are sure to come. Especially if your site is promoted in a competitive niche - for example, legal services or online courses - the period may be a little longer, but the return will be more stable and reliable.
If we talk about the real practice of Kakadoo, we see how sites start bringing leads from the 3rd month, but the real growth is at the half-year mark. This is when content, links, and technical improvements start to work as a unified system.
A very common question, especially among business owners who are just starting online promotion. Both tools are important, but they work in different ways.
SEO is the promotion of a website in the organic Google rendition. That is, you don't pay for each click, but work to make your site itself reach high positions for the right queries. It takes time, effort and the right strategy. But the result lasts for a long time: even if you temporarily suspend SEO, the site will continue to receive traffic.
Contextual advertising (e.g. Google Ads) is a paid model. You set up a campaign, specify which queries you want to be shown for, and pay for each click. The effect is instantaneous. Ads can start working within a couple of hours. But as soon as the budget runs out, the traffic is cut off.
The main difference: SEO is the foundation and advertising is the accelerator. Ideally, they should work together. We often launch SEO and supplement it with contextual advertising at the start, in order to get the first applications quickly, while organics are gaining momentum.
SEO vs contextual advertising is not an "either/or" but an "and". It's just that each tool has its own role: advertising gives quick results, SEO builds a steady stream.
Unequivocally yes. Updating old content is one of the most effective and underrated ways to promote. Why it works:
Supplementing old texts is like giving them a "second life". We often take articles that are a year old or more, analyse their positions and revise them:
This works even in small niches. Sometimes just changing the H2 or adding two paragraphs will bring the material to the 1st page of Google.
Tip from Kakadoo: Update articles that are more than 6 months old, especially if they rank in positions 6-15 on Google. This is the area where "kicking it" gives you great growth.
Sometimes clients think that SEO is "done and forgotten". Alas, this is a myth. Here's why:
That's why SEO is like a sport: if you want to be in shape, you need to train regularly. You can reach the top, but if you don't update your site, don't keep up with speed, structure, new keywords - the positions will start to slip.
At Kakadoo, we are building a long-term promotional strategy that includes:
It is consistency and attention to detail that distinguishes strong SEO from superficial SEO. In the end, the winners are those who don't just invest once, but who keep moving forward.
Kakadoo's conclusion:
SEO is not about magic and instant miracles. It is about consistency, sound strategy and partnership. We don't just "promote a website", we take you by the hand and walk the path together: from the first steps in Google to confident positions and a steady stream of clients.
Want to understand what stage your website is at now? Write to us - we'll do a free SEO audit and map out a route to the top!
