The best free tools for website owners

In today's digital world, a website is not just a business card for a company, but a full-fledged working tool for promotion, sales and interaction with the audience. However website creation and maintenance can be a costly endeavour. The good news is that there are plenty of free services on the internet that can help you analyse, optimise and improve your web resource without spending too much money. In this article, we've compiled the best free tools for website owners - from SEO and download speeds up to designs and content analytics.

Services for analysing SEO and site speed

One of the most important aspects of a website's success is its visibility in search engines. And also - high loading speed and compliance with modern requirements of Google and other platforms. Here are some free tools to help you assess and improve the technical state of your site.

• Google Search Console - A free tool from Google that shows how your site is indexed and which queries bring traffic. It allows you to track errors, problems with the mobile version and offers recommendations for improvement.
  
• Google PageSpeed Insights - analyses site loading speed on different devices and offers practical tips for speeding up. Especially useful for identifying problems with images and scripts.
  
• Lighthouse (built into Chrome) - A powerful audit tool that analyses performance, accessibility, SEO and other site parameters. Runs directly in your browser and produces a report with scores and recommendations.
  
• Ahrefs Webmaster Tools - A limited but powerful free version of a paid service. Helps to detect SEO errors, broken links, duplicate pages and much more.
  
• Ubersuggest (by Neil Patel). - in the free version allows you to analyse keywords, track site positions and find content ideas.
  

Graphics, fonts and design - free resources

Attractive and modern design is another key factor of user trust. Fortunately, today you can find a lot of free solutions for creating beautiful visual content without a designer.

• Google Fonts - a library of free fonts with Cyrillic support and the ability to quickly integrate into a website. Provides good readability and is optimised for the web.
  
• Unsplash / Pexels / Pixabay - three largest platforms with free high quality images. Ideal for blog illustrations, background banners and social media posts.
  
• Canva - an online editor that allows you to quickly create graphics for your website and social networks. Many templates, icons and visual elements are available in the free version.
  
• Figma / Penpot - tools for prototyping and UI design. Ideal for team work on interfaces.
  
• Heroicons / Feather Icons / Remix Icon - libraries of free SVG icons that are easy to integrate into web design and adapt to any theme.
  

Automation of work with content and analytics

To make a website really work for you, it's important not only to create it, but also to update it regularly, analyse user behaviour and adapt content to demand. Here's a selection of free solutions to help automate these tasks.

• Buffer / Hootsuite (free plans) - allow you to schedule publications in social networks and monitor engagement. Especially useful for owners of blogs and online shops.
  
• Google Analytics 4 - A universal tool for tracking user behaviour, traffic sources, conversions and other metrics. An essential minimum for any website.
  
• Notion / Trello - tools for content management. You can use them to create content plans, blogging and organising your team.
  
• ChatGPT / Grammarly - text creation assistants. The first one is for generating ideas and content, the second one is for checking grammar and style.
  
• Zapier / Make (Integromat) - automators of routine tasks: sending notifications, collecting applications, publishing content, and much more. Free versions allow you to implement simple scenarios.
  

Having a modern, secure and user-friendly website is the foundation of a successful online business. But you don't have to spend big budgets to do it. With the help of free tools you can improve SEO, speed up page loading, create an attractive design and analyse visitor behaviour. Team Kakadu Studio is convinced: choosing the right tools is the first step to an efficient and profitable website. We regularly test new products to offer our clients only the best solutions. Subscribe to our blog to make sure you don't miss even more useful reviews and tips!