Headings are an important part of every page. They help users to quickly understand the content of the text, and help search engines to evaluate how useful your site is. But incorrect use of headings can ruin both SEO and readability. Let's understand how to design headings correctly!

Headings are the framework of a page. They help to break up text into manageable blocks and emphasise main ideas. Search engines use headings to understand what your content is about, and users use them to quickly find the information they're looking for.

Headings work like road signs on a website. Imagine that a reader opens an article - he immediately wants to understand what it's about and find the right section. If the headings are made competently, he easily navigates through the text, quickly gets answers to his questions and stays on the page longer. And search engines like such sites where users feel comfortable.

How to structure headings correctly

The correct header structure looks like this:

• H1 - The main headline, should be the only one on the page. It describes its main topic.
• H2 - Key subheadings, break the text into logical parts.
• H3 - Additional subheadings, help to expand the topic further.
• H4-H6 - Used less frequently, most often to break down complex topics in detail.

Example structure:

How to Write Effective SEO Headlines

Why are headlines important for SEO?

How headlines affect search rankings

Why it's important to structure content correctly

Basic H1-H6 design rules

Optimal length of headings

Where and how to use headings?

• The H1 must be unique - it cannot be duplicated on other pages.
• Use headings to break up text in a logical way.
• Add keywords, but naturally - headlines need to be human-readable.
• Don't skip levels of headlines.

❌ Bad: H1 → H3 → H2 (structure disorder) ✅ All right. (chuckles) H1 → H2 → H3 (logical division)

The impact of headlines on SEO and user experience

 How headlines help SEO?

• Search engines use headlines to understand the content of a page.
• Good headlines help pages get into Google's "favourite snippets".
• Headings with keywords increase the relevancy of the content.
• Improve page indexing and make it easier for search engine crawlers.
• Help avoid duplicate content through a clear structure.

 How do headlines influence readers?

• The clear structure makes it easy to absorb the information.
• Good headlines help hold attention and increase time on site.
• Headlines grab attention and motivate you to read on.
• Improve navigation through long articles.

An example of a successful headline: ✅ "How do you write a headline that will increase attendance?"

An example of a failed headline: ❌ "SEO Headlines 2024 H1 H2 Best Headline Optimisation" (overspam)

A checklist for perfect headline design

✅ One H1 per page - clearly conveys the meaning of the content.
✅ Keywords in headlinesbut no spam.
✅ Logical structure of H1-H6 headings.
✅ Simple, clear, catchy wording.
✅ Headlines that motivate you to read on.
✅ H1 is 50-70 characters long, H2-H6 are no longer than 100 characters.
✅ Adapt headlines for mobile devices. ✅ Using questions in headlines to attract attention. ✅ Minimising stop words that are not useful.

Good headlines are more than just text decoration. They help users to quickly find the information they need and to significantly improve SEO. To make your site more noticeable, follow the structure of headings, use keywords wisely and make the content easy to read. Then search engines and users will appreciate your site!

Remember: proper header layout is the foundation of successful SEO and user experience. Start implementing the right structure today, and your site will become more attractive to search engines and visitors alike!