The importance of mobile optimisation for businesses

If your site doesn't optimised for mobile deviceswhich means you're losing customers. In 2024, more than 60% of all internet traffic will be on mobile devices, and Google has been using Mobile-First Indexing for a long time now, ranking sites primarily on mobile-first. This means that if your site doesn't display well on a smartphone, its position in search can drop precipitously. A mobile-friendly website is not a luxury, but a necessity, especially if you want to increase conversion rates and attract more customers.

In addition, research shows that 57% users won't recommend a company if it has a poor mobile site. And if a competitor has mobile UX better, 40% customers will just go to him. So, mobile optimisation is not only about SEO, but also about brand reputation. Moreover, 79% users who encountered a bad mobile experience will not return to that site again. And this is already a direct loss of potential sales and loyal customers.

How does adaptability affect search ranking?

Google states it bluntly: sites with good mobile optimisation get better positions in prominence. Why? Here are a few key factors:

• Loading speed - over 50% users will leave a site if it takes longer than 3 seconds to load.
• Usability (UX) - easy navigation, readable text and adaptive images retain visitors.
• No mobile errors - sites with no adaptation issues get higher rankings.
• Bounce rate - an awkward site leads to users leaving quickly, which negatively impacts SEO.
• Local Search - 78% mobile queries with the phrase "near me" result in a purchase within a day.
• Google Core Web Vitals are important metrics that evaluate the usability of a website, especially on mobile devices.

If your site is not adapted, Google sees this and lowers its position. Bottom line: mobile optimisation is not just a convenience, but an important factor for promotion in search.

Examples of successful mobile solutions

Many companies have already implemented adaptive technologies and have achieved impressive results:

• Amazon - thanks to an ultra-fast mobile version of the site increased conversion by 20%.
• AliExpress - after optimising for mobile devices, the time on the site increased by 30%.
• Starbucks - implementation of adaptive design led to an increase in online orders by 15%.
• Forbes - optimising the mobile version reduced load times by 40%, resulting in an increase in traffic of 25%.
• Nike - by improving the mobile version, the company achieved a 45% increase in conversions.

These examples show that mobile-friendly UX doesn't just improve user experience, it directly impacts sales and SEO.

Tips for optimising your website for mobile devices

Want your website to be mobile-friendly and rank well in Google? Here are some proven methods:

• Use responsive design - the site should display correctly on all screens.
• Optimise your loading speed - compress images, use caching and minimise code.
• Avoid pop-ups - they annoy users and can lower search positions.
• Do easy navigation - large buttons, clear menus and accessible forms are important for mobile UX.
• Check your site in Google Mobile-Friendly Test - this will help identify problems and fix them.
• Set up AMP (Accelerated Mobile Pages), which is an accelerated page loading technology for mobile users.
• Optimise content - short paragraphs, clear headings, legible font and contrasting colours.
• Factor in mobile voice search - people are increasingly searching using voice queries, so add conversational keyword phrases to your content.
• Use a CDN (Content Delivery Network) - this will help speed up content downloads on mobile devices.

Mobile optimisation is a key factor in online success. It affects SEO, user experience and conversion rates. If your website is not yet adapted for mobile devices, it's time to remedy the situation. After all, in today's world, a fast and mobile-friendly website is not a trend, but a standard! And if your site slows down and looks terrible on a smartphone, customers will leave as quickly as the internet in a lift. 😄

So don't delay! Check your site for mobile adaptability right now - and let users rejoice at the speed, convenience and beauty of your web resource.