WEB STUDIO KAKADOOWEB STUDIO KAKADOO
🔒 Why do you need an SSL certificate and how does it protect your website?
Imagine your data is a postcard and the internet is mail. Without SSL, anyone can read it. With SSL, it's a sealed envelope that only the recipient will open! 📩🔐
SSL (Secure Sockets Layer) encrypts the data between the website and the browser, protecting it from hackers. How do you know if a site is secure? Simple! The address contains HTTPS and 🔒 icon in the browser.
💡 Interesting Facts:
✅ The first SSL appeared in 1994 - it was created by Netscape.
✅ Google has been warning about unsafe sites without HTTPS since 2017.
✅ SSL is also a bonus for SEO! Google ranks secure sites better.
🔍 How do I get an SSL?
🔹 Free ones are from Let's Encrypt, great for blogs.
🔹 Paid - with advanced verification, ideal for online shops.
🔹 Installation via hosting or certificate authority (Comodo, DigiCert).
❌ Common Mistakes:
⚠️ Mixed content (HTTP+HTTPS) - the browser considers the site insecure.
⚠️ Expired certificate - triggers a warning to users.
⚠️ Redirect errors - traffic going to the wrong place.
🚀 Do you want customers to trust you? It's time to switch to HTTPS!
📌 How do fonts affect perception?
🔹 Bold and chopped fonts (like Helvetica) convey reliability and confidence.
🔹 Elegant serif fonts (Times New Roman) are associated with classiness and formality.
🔹 An inappropriate font (like Comic Sans for lawyers) can ruin a reputation.
📈 Trends 2024
💡 Giant headlines, personalised fonts and minimalism remain at the top!
💡 Font animation makes websites more lively.
⚡ How to choose fonts for business?
1️⃣ Understand your audience.
2️⃣ Check readability.
3️⃣ Do not use more than 2-3 fonts.
4️⃣ Test before launching.
🛠 Useful tools
🔹 Google Fonts, Fontjoy, Typewolf will help you find the perfect style!
🎯 Remember: quality typography = more trust, more customers, more success!
🚀 Website usability: why does it affect your income?
Imagine your website is a shop. If everything is convenient, logical and fast, customers stay and buy. If the buttons are hidden, the search doesn't work, and ordering is a quest, users will leave for competitors.
💡 Why is website usability important?
✅ Increases customer trust and loyalty
✅ Increases conversions to 200%
✅ Improves SEO and reduces bounce rate
🔹 What to do?
🔸 Simplify navigation - easy to navigate menus and clear categories are more important than complex design
🔸 Optimise the mobile version - more 50% of users accessing from smartphones
🔸 Improve your loading speed - the faster the better for UX and sales
📊 What tools will help?
🔹 Hotjar, Crazy Egg - user behaviour analysis
🔹 Google Analytics - weakness identification
🔹 Pingdom - site speed test
👀 How user-friendly is your website? Check it out for yourself!
🔥 How to choose hosting and not to regret? Let's find out!
Choosing a hosting service is like buying a house for your website. 🏡 Will it be cosy, fast and secure? It all depends on the right decision.
✅ Types of hosting:
⚡ What to look out for?
✔ Uptime from 99.9%. - the site must be up and running 24/7!
✔ Download speed - nobody likes to wait. Check the reviews!
✔ Technical support - problems happen, it's important to be bailed out quickly.
✔ Server location - the closer the server is to the users, the faster the download.
🏆 Best Hosting for Germany:
🇩🇪 Hetzner, 1&1 IONOS, Strato, Contabo, Mittwald. - proven solutions with high speed and security.
💡 Common Mistakes:
❌ Cheap tariff = slow website
❌ Ignoring feedback
❌ Choosing the wrong type of hosting service
🚀 Tip: Always test hosting before buying! A reliable provider is the key to a successful business.
Have you ever closed a website because it loaded too slowly? You're not alone! More than 50% users leave a page if it takes longer than three seconds to load. In a world where every second counts, fast loading times are not just a comfort, but a key to success.
📈 Why it's important:
💡 How to speed up a website:
You can check the speed with:
⚡ Tip: If your site loads slowly, the user will leave for a competitor before you blink an eye. Don't let that happen!
💡 Adaptive design: a trend or a necessity?
Today, a smartphone is not just a gadget, but an "extra hand" of every user. 📱 And if your website is not mobile-friendly, you risk losing up to 70% customers!
Why responsive design is not a fashion fad:
✅ Mobile traffic growth: more than 50% users come from smartphones.
✅ SEO Bonus: Google loves mobile sites and promotes them higher.
✅ Conversions: convenience = more sales.
✅ Trust: adaptive website = modern business.
Don't want customers to "zoom in" on text? Check your website now.
Change or lose your audience. The choice is yours! 🚀
🎨 The psychology of colour in web design: colours that speak instead of you
Have you ever wondered why some sites make you want to close immediately, while others keep you hanging on for hours? It's all about colours! 🌈 Colour psychology is a powerful tool that influences users' emotions and decisions. For example:
🔹 Blue is trustworthy. It is loved by banks and insurance companies - think of Visa, PayPal.
🔹 Red spurring action: "Buy!", "Discounts!" But be careful, excess can be annoying.
🔹 Black + white - elegance and minimalism suitable for luxury brands.
🔹 Yellow gives joy, but can be tiring in excess.
Colour isn't just a visual. It's an emotion that speaks for your brand. To create a harmonious and effective design, professionals use the psychology of colour, test shades and think about your audience.
⚡ Conclusion: the right colour will not only beautify the site, but also push the user to the right action. Colours decide more than you think!
💡 Website or web application - what's the difference?
A website is like a library: you go in, find the information you need, read and leave. A web app is an interactive experience where you enter data, perform actions, and get results. 🧩
📊 Facts that will surprise you:
✔️ 75% users judge a company by the design of its website.
✔️ PWAs (progressive web applications) increase conversions on 50% through convenience and speed.
✔️ Netflix started out as a regular movie watching site and has become a powerful tool with recommendations and offline access!
📌 What web applications are you already using?
🕵️♂️ How does a search engine work? Find out in 1 minute!
Imagine the internet is a huge library 📚 and the search engine is your smart librarian. Here's how it helps:
1️⃣ Scanning: "Spiders" explores millions of pages in seconds.
2️⃣ Indexing: All information is organised into a giant digital catalogue.
3️⃣ Ranking: Algorithms (and there are more than 200 of them!) choose the best result for your query.
🔑 Tips for the site:
✔️ Add quality content.
✔️ Take care of your download speed.
✔️ Keep your pages unique.
Search engines are not magic, but a sophisticated technology that brings the internet closer to people. Want to get your website noticed? It's time to take action! 🚀
The task of a web resource is not just to look pretty, but to bring results. And this is where the choice between a lending site and a corporate website makes a difference. Here's a quick guide:
✅ Landing Page
Ideal for promotions, hypothesis testing, local projects and quick starts. It is the "sprinter" of the web development world - maximally focused on a single goal.
✅ Corporate website
Your "marathon runner" for long-term development. Suitable for companies with a wide range of services, large-scale brands and complex structures. It builds trust, helps with SEO and becomes an online calling card.
💡 Important: a lending site can yield high conversion rates due to focus on a single offer (up to 30%), but a corporate website is an investment in image and sustainable growth (up to 62% more applications through organics).
Choose your tactics based on your goals. And remember: a bad website is not just a missed opportunity, but a reputational loss.
What format is right for your business? Share in the comments! 👇
"Imagine your website is not just a shop window, but a cartoon that comes to life. 🎥 You press a button - it dances 💃, you enter data - the site praises you like a proud teacher 🏆 and the pop-up prompts are friendly and say "Hey, you're a pretty boy, you can do it!" 🫶
Interactive elements are the digital magic that turns boring surfing into an exciting adventure. 🧙♂️✨ Want visitors to not just drop in, but hang out, smile and come back again? Add some magic: animations, forms with humour, mini-games for discounts 🎮, or buttons that wink better than you. 😉
💡 The secret to success: the more interactive, the more engagement, fun and... sales. 💸💻 Because it's not the one who simply informs that is memorable, but the one who inspires.
🚀 Ready to revitalise your website? We know how to work miracles. 🪄 Write, we'll customise your site so that it becomes your users' favourite place!
💡 Welcome to the future of e-commerce! 💻
It seems that not so long ago, online shopping was a real quest: find a product, check the description, hope that the photo doesn't lie. Now artificial intelligence turns shopping into an easy adventure!
✨ What AI is doing for e-commerce:
🔹 Personalisation 2.0 - guesses your wishes (bouquets for 14 February or a new drill).
🔹 Automation - chatbots do 80% tasks while you sleep.
🔹 Demand forecasting - to know in advance what you need.
🔹 Fighting fraud - your virtual knight against online thieves.
🔹 Smart assistants - help you order your favourite sauce, even if you forgot to add it.
📊 Fact: 35% of Amazon sales are the result of recommendation algorithms!
Artificial intelligence is making our lives easier, shopping more convenient and even more fun. Ready to dive into the world of technology? 🚀
✨ The logo is the face of the brand! ✨
It's not just a picture, but a powerful tool that:
✔ Creates a first impression.
✔ Enhances recognition.
✔ Forms long-term associations.
What makes a logo successful?
🔑 Simplicity: minimalism is always on trend (think Apple or Nike).
🔑 Uniqueness: the "just like everyone else" stamps don't work anymore.
🔑 Associativity: a good logo evokes emotions at first sight.
🔑 Versatility: it looks perfect on both a business card and a billboard.
⚡ Insight: Nike's legendary Swoosh cost the company just $35 but has become an icon.
Want a memorable logo? Work with professionals, test ideas in practice and be inspired by global examples.
📌 Read more about the secrets to creating a strong logo on our blog!
Corporate identity is like the clothes for your website's first date with the visitor. It makes the brand recognisable, inspires trust and leaves a pleasant impression.
🎨 Basic elements:
Create a style that is memorable and your site will become a favourite. 💻✨
