WEB STUDIO KAKADOOWEB STUDIO KAKADOOThink of corporate identity as the clothes you wear on a first date with a visitor to your website. If the "outfit" fails to impress or looks chaotic, the user will quickly leave for someone who knows a lot about presentation. A website's brand identity is a set of visual elements that reflect your brand's personality and make it recognisable. Brand identity is not just a beautiful design. It's the foundation of your communication with users, a tool to build trust and a way to make a statement. Remember: it is better to spend time on developing a quality visual identity than to lose clients because of a formulaic approach.
Key elements of corporate identity include:
Recognisable, unique and easy to understand so even a five year old can remember.
you don't need to turn the site into a rainbow. It is better to choose 2-3 basic colours that reflect the mood of the brand. For example, blue evokes trust, and red spurs action.
It's important not to get carried away with overly complicated headsetting here - your text should be readable and stylish.
are not just jewellery, but tools to help the user understand the interface and functionality.
Many people confuse brand with corporate identity, believing they are the same thing. Is this the case? Let's figure it out, including a small portion of metaphors.
is the personality of your business. It includes not only the visual component, but also how you communicate with your customers, what values you promote and the impression you leave. If a brand were a person, it could be described in three words: smart, reliable, stylish.
is the "look" of your brand. Conventionally speaking, brand is how you sound, and corporate identity is how you look.
Imagine your business has a firm selling craft chocolate. The brand is expressed in the idea that you sell an environmentally friendly and healthy product. And the corporate identity is beautiful packaging, a cosy logo in the form of a cocoa bean and natural tones in the website design.
Fun fact: research shows that 60% users choose a brand unconsciously because of colours and visuals. So your brand identity can literally "persuade" a customer to stay with you.
In this way, the brand creates an emotional connection and the corporate identity helps visualise that connection. Ideally, they should work in harmony.
If you get confused about the terms, you may be left without the keys to understanding. Let's explain corporate identity as simply as possible.
Corporate identity is like a fingerprint of your website. Unique, inimitable, it helps people recognise you from thousands of others. Without a corporate identity, the site looks like a grey brick among identical buildings. It seems to be functional, but nothing is memorable. When a website has its own style, however, it's like a special mark that helps your users not only remember you, but come back for more.
For example, your logo, colour scheme and fonts can form associations: seeing them again, customers will remember not only your site, but also the emotions they experienced. By creating a unique style, you transform your website from just a digital platform into a trusted tool.
Another interesting observation: users subconsciously evaluate visual design in 50 milliseconds. That's a little more time than it takes to blink. That's why it's so important that your style is impeccable and well thought out.
When creating a brand identity, ask yourself: "How do I want my audience to see me?". Answer that question and you can build a website that is not only functional, but a true calling card for your business.
Keep in mind that good style does more than just please the eye. It helps your brand gain a foothold in the minds of your audience, creating a connection that will turn a casual visitor into a loyal customer. And loyal customers are the ones who tell even their grandmothers about your website, don't you agree? 😊
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