WEB STUDIO KAKADOOWEB STUDIO KAKADOOImagine that your website is a star, and the internet is a huge sky with millions of such stars. How do you make yours get noticed? For this you need SEO-optimisation - a set of tools and rules that help your website shine brighter than the rest in the eyes of search engines.
SEO (search engine optimisation) - it's like a combination of science and art. On the one hand, we work with algorithms that decide which site to show first. On the other hand, we try to write in such a way that the text is interesting for people. This is not magic, but a well-thought-out strategy.
If you want your website to be found on Google, it's important to understand how it works. The search engine scans the internet like a robot hoover and "remembers" what the pages are about. It then ranks them based on a variety of criteria, from keywords to load speed.
Example: If your website is about recipes and you have optimised it for the query "chocolate cake recipe", Google will show you higher if:
Essentially, Google is a librarian that helps the user find the perfect "book recipe".
Let's say you've created a website to sell unique socks with fun prints. However, almost no one visits the site. Why? The search engine probably doesn't even know it exists. You decide to implement SEO and start simple:
For example: "buy socks with prints" or "fun socks for a gift".
For example: "5 reasons to give socks for every holiday".
and the description is succinct.
And then, after a month or two, you notice that sales have gone up because people have started finding your site through search engines.
SEO texts are created by people who understand how to please both people and search engine robots. These are SEO copywriters. Their task is to insert keywords in such a way that the text is interesting and does not look artificial.
It's important to remember that modern SEO copywriting is not just "keyword stuffing". For example, the old method:
"You can buy print socks from us! Our print socks are the best print socks".
Nowadays, such text is more likely to scare you away. Therefore, a modern SEO copywriter is a master of balance between useful, engaging content and technical nuances.
A bit of humour about SEO:
Why does an SEO specialist never ask for a supplement? Because it is always saturated with keywords.
SEO copywriter on holiday: 'I'm on the beach but mentally optimising the sand for treasure hunting'.
Think not only about humans, but also about robots. Create content that is interesting and useful to your readers, not just filled with keywords. Search engines appreciate this.
Keywords aren't everything. Yes, they are important, but focus on the naturalness of the text. Overload is like over-salted soup, no one will like it.
Optimise your site speed. A fast website means a happy audience. Use image compression and check speed through Google PageSpeed.
Internal links are your navigator. Help visitors navigate between articles on your site so they stay with you longer.
Learn to analyse. Use tools like Google Analytics and Search Console to understand what works and what doesn't.
Now you know what SEO is in simple words, you have seen an example of how it works and even smiled a little. SEO is like your assistant on the way to popularity. The better your content is and the more user-friendly your website is, the more chances people will come back to you again and again.
Remember: it's not only Google robots that need to like your site, but also regular users. After all, it is their smile that is the best reward for your efforts.
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